Speaker’s Profile
Eugene Lee
Marketing Director
McDonald’s Malaysia
Eugene Lee was promoted to become McDonald’s Malaysia’s youngest marketing director in November 2016.
Since taking over, he has revitalised the brand’s marketing practices, transforming it from the once traditional advertiser, to the current market leader in digital advertising.
Always pushing the limits of creativity, he’s a strong advocate of forward thinking and has been the main driving force behind McDonald’s Malaysia’s local marketing success in recent years.
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