Agenda

Pre-conference workshop
2020-07-21
Day 1
2020-07-22
Day 2
2020-07-23
You may choose to purchase the pre-conference workshops on 21 July 2020. Please select either the morning session or the afternoon session or you may choose to attend both.
Morning Workshops
08:00
Registration
09:00
Workshop A begins:

Disruptive marketing with the use of big data

This session will focus on the ways brands can leverage the wealth of data they collect in order to create personalised, disruptive strategies for their consumers to drive growth, reduce churn and streamline processes for resource management.

12:30
Morning workshops ends
Afternoon Workshops
13:00
Registration
14:00
Workshop B begins:

Creating a sustainable loyalty and engagement program

Whilst loyalty programs are not new, customers nowadays are more circumspect of the traditional model of loyalty programs. This session aims to highlight some considerations when it comes to engaging and connecting with your consumer base in this digital age.

17:30
Afternoon workshops ends
08:15
Registration
09:00
Opening Remarks

Rezwana Manjur, editor, Marketing-Interactive

Holistic service excellence
09:10
Opening Keynote: Humanising innovations: Aligning your digital footprint with your brand promise
09:50
Panel Discussion: CMO Insights: Boosting your CX team’s agility in fostering company-wide innovation
10:30
Morning Networking
Engage and connect at a scale
10:50
Emphasising sustainability to engage the new generation of conscious consumers.
11:30
Accelerate business growth by mobilising your brand advocates
12:10
Panel Discussion: Winning customers through tough economy: Elevating customer experience and satisfaction initiatives during and after crisis
12:50
Networking Lunch
13:50
Optimising Multi-Channel Performance 1
Track A: Online Experience Track B: Offline Experience
Increasing consumer retention through high impact loyalty and promotion programs Personalise service for an instant connection to your market segments
14:30
Optimising Multi-Channel Performance 2
Track A: Online Experience Track B: Offline Experience
Predict customer’s impulse and buying behaviour with machine learning Create brand engagement through in-store gamified experiences
15:10
Afternoon Networking break
15:40
Optimising Multi-Channel Performance 3
Track A: Online Experience Track B: Offline Experience
The importance of seamlessness and security in your app longevity BlendingAR and VR capabilities with brick & mortar to elevate experience
16:20
Optimising Multi-Channel Performance 4
Track A: Online Experience Track B: Offline Experience
Humanising your helping hand: remote experts to provide custom digital support Getting your frontline motivated to provide standout experiences
16:55
Closing Remarks

Rezwana Manjur, editor, Marketing-Interactive

17:00
End Day 1
08:15
Registration
09:00
Opening Remarks

Rezwana Manjur, editor, Marketing-Interactive

Big Data, Predictive Intelligence & Emerging Technologies
09:10
Opening keynote: From isolated data silos to holistic data networks: visualising your customer’s journey map for effective business growth
09:50
Deep Dive: Incorporate intelligent assistants into your business to engage customers in conversational commerce
10:30
Deep Dive: Harnessing chatbots to increase the self-serving capabilities of your business for your customer
11:10
Deep Dive: Audience-based advertising – singling out the perfect moment for effective conversion
11:50
Deep Dive: Win back lost customers–Recapturing inactive customers through social listening tools
12:30
Networking lunch
EXPERIENCE EXCELLENCE AWARDS 2020
13:30
Presentation Ceremony
  • Best use of Emerging Technology for CX
  • Best use of Mobile
  • Best In-Store Experience
  • Best use of Data and Insights to Improve CX Strategy
  • Best Multichannel Experience
  • Total Experience Excellence
16:00
Cocktail reception
16:50
Closing remarks

Rezwana Manjur, editor, Marketing-Interactive

17:00
End of conference
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