Diana Boo

Chief Marketing Officer

Lazada Malaysia

With over 20 years in advertising, digital media and adtech space in Southeast Asia, Diana Boo brings extensive digital marketing experience with a proven track record in partnership management and business growth.

Prior to joining Lazada, Diana was the country manager for iflix Malaysia and Brunei, leading four major business divisions, mainly local content, marketing, distribution and sales. Prior to iflix she was one of the pioneering team who co-founded the formation of CtrlShift and held the role of head of publisher solutions for SEA business for over nine years.

Prior to CtrlShift, she held senior roles at renowned advertising agencies such as BBDO / Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.

When she’s not at work, she loves to travel, experience new cultures, explore new cuisines, bring home memories by shopping a lot and collecting art pieces from various countries’ local artists. Closer to home, when she has some free time, she likes to take weekend arts & crafts workshops – she’s done leather crafting to perfume making, and discovered that she has a natural talent in flower arrangements.

You can call her Diana (pronounced as Dye-ana, similar to the late Princess of Wales), D or Boo for short.