Eve Fong

Head of Digital & Ecommerce

Nespresso Malaysia

With 13 years of experience in providing digital and ecommerce solutions, Eve has driven marketing campaigns and brands towards achieving business goals and sales growth. She has designed and established effective omni-channel user journeys for brands such as Nespresso, Domino’s Pizza Malaysia & Singapore, Toyota, Lexus, Sunway Hotels and others.

She has a proven track record of being able to leverage different functions and tools of digital, as well as traditional marketing (CRM, brand, social media, traditional media, digital media, PR, word of mouth), to spearhead growth and solve business challenges in diverse environments, from start-ups to QSR and FMCG companies.

An advocate of utilising data and a firm believer of a customer-centric approach, she is passionate about leveraging digital and technology to help brands create good, measurable customer experiences that lead to high-performing, sustainable businesses that gives value to both its customers and internal stakeholders.