Lok Weng Lum

Head of Online Marketing, Campaigns and CRM

Shopee Malaysia

Weng Lum is the head of online marketing, campaigns and CRM at Shopee Malaysia and is responsible for driving strategies to build continuous customer engagement and customer loyalty across the Shopee platform.

He started his career in management consulting where he was heavily involved in strategic projects across SEA, covering multiple industries. He then moved on and worked in private equity where his primary role and focus was to grow businesses the PE had invested in. He has also had the opportunity to start a live streaming company of which he was the regional head of commercial and operations. There, he opened an additional 3 new regions as part of the business expansion and was part of growing the live streaming industry in Malaysia.

Weng Lum is also an avid fan of travel, photography and the arts, and is dedicated to developing young talents to be highly skilled leaders of tomorrow.