Zaheer Nooruddin

SVP & Head of Digital Experience and Transformation (DX)

Shiseido China

Zaheer is a prolific digital leader who currently reports to the CEO of Shiseido Group China regional HQ and is responsible for digital strategy. He is a senior digital business professional with two decades of APAC / MENA regional experience working with leading companies in integrated marketing communications, digital, social, D2C ecommerce strategy & operations. His key focus is on data and using the power of analytics to develop more efficient and profitable omni-channel business. He launched a new cross-function named “DX” at Shiseido Group for China region that leads digital acceleration and advancement for Shiseido company’s many brands. He has built a team that combines data science, marketing analytics, research & social intelligence to generate advanced customer insights and audience segmentation for CRM and digital marketing. His goal is to maximise lifetime value, build strong brands, optimise operations and drive successful outcomes in ecommerce and retail.

Zaheer – a practitioner of incomprehensible arts.