
23 April 2024
1:00pm – 5:00pm UCT +7.
Park Hyatt Jakarta
(The Observatory Ballroom, Level 36)
Sponsors | Supported by | ||
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Sponsors
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Navigating the Future of Customer Engagement in 2024
A special forum for client-side marketers and CX professionals
As we navigate the world of marketing in 2024, brands and marketers are overwhelmed by many tools and technologies to increase agility, efficiency and productivity. With the advent of Generative AI, marketers are empowered to efficiently create content, personalise marketing strategies, and gain actionable insights and revolutionising the landscape of marketing with unparalleled efficiency and innovation. Now, the question becomes: How can marketers proactively respond and harness these trends and technologies to their advantage?
Enter “Get Real with Braze – Jakarta” This event is your guide to conquering these challenges and capitalising on the right opportunities to stay ahead. Dive into a program crafted to help you learn the latest trends and best practices in customer engagement in 2024 which you can apply to your business. You will get to hear from marketing leaders, discover solutions that work and network with your peers.
“Get Real with Braze – Jakarta” is your ticket to steering your marketing efforts successfully in 2024. Join us and don’t miss your chance to be at the forefront of the future of customer engagement.
What to expect:
- Hear from Marketing and CX leaders on actionable advice that you can implement right away in your marketing strategy
- Witness how the Braze platform can enhance your customer engagement efforts, no matter which stage of growth you are at
- Connect with driven and innovative individuals to learn from their journeys. Plus, fuel up with scrumptious bites and drinks and take home some exclusive Braze swag to remember the experience.
Note: Due to limited seating, registration is restricted to no more than two representatives from the same company. Priority will be given to manager level roles and above. You will receive an official update regarding your invite within 24 hours of registering interest.
SPEAKERS

Indah Mustikasari
Senior Product Manager, Data & Martech
Zalora Group

Moh Zakaria
Director

Chye Yien
General Manager
Braze

Zainal Abidin
Enterprise Account Executive, APAC
Braze

Scott Doughty
Senior Director, Regional Partnerships
Braze

Henry Roberto
Solutions Consultant
Braze

Kukuh Nugroho
CX Director
AGENDA
23 April 2024
14:00 – 16:15 UCT +7
Venue: Park Hyatt Jakarta
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Registration
13:55
Welcome Address
14:00
Opening Address: Exploring the Future of Customer Engagement
Speaker:
14:20
PANEL DISCUSSION: NAVIGATING THE CUSTOMER ENGAGEMENT LANDSCAPE
In this intimate conversation, we’ll take a look at the current state of customer engagement, including understanding Indonesian customer behaviour, personalisation and omnichannel engagement, leveraging data and analytics, adaptive marketing strategies and how they measure success and ROI.
Speakers:

Kukuh Nugroho
CX Director

Chye Yien
General Manager
Braze
Fireside Chat: How AI and Emerging Tech are Redefining Customer Engagement
Join our distinguished panel of experts as we explore the transformative potential of artificial intelligence and emerging technologies in elevating customer engagement. In this cutting-edge discussion, we’ll delve into the innovative applications of AI, machine learning, and other emerging tech to revolutionise the way brands connect with their customers.
Panelists:

Moh Zakaria
Director

Scott Doughty
Senior Director, Regional Partnerships
Braze
15:10
Networking Break
Interactive Customer Engagement Showcase
Speaker:

Henry Roberto
Solutions Consultant
Braze
15:45
Fireside Chat: Insights from the Runway: Elevating Customer Engagement through Data and Product Management

Indah Mustikasari
Senior Product Manager, Data & Martech
Zalora Group

Zainal Abidin
Enterprise Account Executive, APAC
Braze
16:15
COCKTAILS & NETWORKING
17:00
END OF EVENT
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130