12 September 2024
2:00pm – 6:00pm (GMT+7)
Rosewood Bangkok Hotel
(The Pavilion Ballroom, Level 5)

Sponsors		Supported by

Sponsors

Supported by

Navigating the Future of Customer Engagement

A special forum for client-side marketers and CX professionals

As we navigate the future of marketing, brands and marketers are overwhelmed by many tools and technologies to increase agility, efficiency and productivity. With the advent of Generative AI, marketers are empowered to efficiently create content, personalise marketing strategies, and gain actionable insights and revolutionising the landscape of marketing with unparalleled efficiency and innovation. Now, the question becomes: How can marketers proactively respond and harness these trends and technologies to their advantage?

Enter “Get Real with Braze – Bangkok” This event is your guide to conquering these challenges and capitalising on the right opportunities to stay ahead. Dive into a program crafted to help you learn the latest trends and best practices in customer engagement which you can apply to your business. You will get to hear from marketing leaders, discover solutions that work and network with your peers.

“Get Real with Braze – Bangkok” is your ticket to steering your marketing efforts successfully in 2024 and beyond. Join us and don’t miss your chance to be at the forefront of the future of customer engagement.
What to expect:

Hear from Marketing and CX leaders on actionable advice that you can implement right away in your marketing strategy
Witness how the Braze platform can enhance your customer engagement efforts, no matter which stage of growth you are at
Connect with driven and innovative individuals to learn from their journeys. Plus, fuel up with scrumptious bites and drinks and take home some exclusive Braze swag to remember the experience.

Note: Priority will be given to manager level roles and above. You will receive an official update regarding your invite within 24 hours of registering interest.

SPEAKERS

Varis Shnatepaporn

Executive Vice President

TOPGUN

Kasin Suthammanas

Chief Strategy Officer & Co-Founder

Finnomena

Karndid Punyathorn

Director of Digital Data Technology and Analytics

AP Thai

Kevin (Chatchai) Rungratsamiphat

Marketing Manager, Tech & Data

Yum Restaurants International – KFC Thailand

Tamon Boonyasinghanonda

Senior Digital Marketing Manager

Coffee Concepts

Sugrit Phutaviriya

Chief Executive Officer

Bitkub Labs

Thanoos Kerdlaup

Director, Head of Growth & CX Business

Merkle Thailand

Kenny Chun

Global Business Development Manager

LINE

Baljin Singh

Sales Director, Asia

mParticle

Shahid Nizami

Vice President, Sales, APAC

Braze

Yi Shiean Tan

Senior Solutions Consultant

Braze

Savanun Boonyapanich

Account Executive

Braze

Kao Sutthitham

Enterprise Account Executive

Braze

AGENDA

12 September 2024
2:00pm – 6:00pm (GMT+7)
Venue: Rosewood Bangkok Hotel, The Pavilion Ballroom, Level 5

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

14:00

Registration

14:55

Welcome Address

15:00

OPENING ADDRESS: EXPLORING THE FUTURE OF CUSTOMER ENGAGEMENT

Speaker:

Shahid Nizami

Vice President, Sales, APAC

Braze

Kenny Chun

Global Business Development Manager

LINE

15:15

PANEL DISCUSSION: STRIKING THE BALANCE: ACQUISITION VS. RETENTION IN CUSTOMER ENGAGEMENT MARKETING

(This panel will be conducted in Thai)

Finding the balance between customer acquisition and retention can be a headache for marketing teams. Understanding where your true opportunities lie can feel daunting in the face of ever competing business priorities. That’s why we’ve handpicked a panel of industry experts who have been down this road themselves and successfully implemented new customer acquisition tactics alongside customer retention programs within their customer engagement strategies.

During the panel you’ll learn how they designed seamless customer engagement programs that successfully attracted new customers, while fostering long-term loyalty and advocacy from their existing customer base. They’ll share real-world examples and insights that you’ll be able to leverage and implement with ease within your own customer engagement strategies.

Speaker:

Kasin Suthammanas

Chief Strategy Officer & Co-Founder

Finnomena

Tamon Boonyasinghanonda

Senior Digital Marketing Manager

Coffee Concepts

Sugrit Phutaviriya

Chief Executive Officer

Bitkub Labs

Thanoos Kerdlaup

Director, Head of Growth & CX Business

Merkle Thailand

Savanun Boonyapanich

Account Executive

Braze

15:45

Networking Break

16:00

INTERACTIVE CUSTOMER ENGAGEMENT SHOWCASE

Speaker:

Yi Shiean Tan

Senior Solutions Consultant

Braze

16:20

PANEL DISCUSSION:THE POWER OF DATA AGILITY FOR MARKETERS

(This panel will be conducted in both English and Thai)

A key challenge that marketers face today is around realizing the full potential of their data, many still don’t have a clear view and understanding of who their customers are and what they want. A mere 24% of brands are mapping customer behavior and sentiment and an even smaller 6% apply customer insights to their product and brand approach. Data Agility is the solution that marketers need today; they need immediate access to their data and tech stacks that support real-time integrations. Hear from our panel of experts on strategies on how marketers can collect, integrate, and action on their users’ data instantly, to achieve higher customer engagement and conversion rates.

Speaker: