In 2025, marketers in Hong Kong and across Greater China are facing a pivotal challenge: delivering deeply personalised experiences to customers who now expect nothing less. Recent studies show that over 70% of consumers demand tailored interactions, driving brands to blend creativity with robust data strategies. In Hong Kong, the loyalty programme market is set for rapid growth, with annual expansion projected at over 13%, reaching new highs in customer engagement and retention.
This surge in hyper-personalisation—powered by AI, advanced analytics, and local innovation—is transforming the marketing landscape across the region. Hong Kong consumers, who frequently interact with brands across digital and offline touchpoints, demonstrate up to 1.7x higher lifetime value than single-channel customers, underscoring the urgent need for unified omnichannel strategies.
Grow with Braze Hong Kong 2025 is your essential guide to mastering these complexities. Learn how leading brands in Hong Kong and Asia are driving up to 60% higher engagement and 75% more purchases per user through next-generation customer engagement. Gain practical insights on integrating your marketing technology stack, deploying AI-driven personalisation, and crafting seamless omnichannel journeys that deliver real business impact.
Why Attend:
- Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
- Experience hands-on demonstrations of the latest AI-powered engagement tools and cross-channel campaign orchestration.
- Network with peers, industry pioneers, and innovators shaping the future of customer engagement in Greater China.
- Discover strategies to overcome the challenges of siloed data and fragmented channels
- Learn proven methods to boost customer engagement, loyalty, and purchase rates through advanced personalisation and omnichannel excellence.
SPEAKERS
June Teo
Key Account Director - APAC
AB Tasty
Mingo Tsang
Director, Marketing and Branding
Winson Cheng
VP, Global Head of CRM
Crypto.com
Ric Kong
Director, MarTech Lead
Deloitte Digital
Luna So
Sales Director, GCR
Yuki Wong
Regional Digital Marketing Manager
Carrie Tong
Assistant Vice President, Growth
Sam Meyer
Area Vice President, Asia
Braze
Sam Eatwell
Enterprise & APAC GSA Lead
Braze
Gerald Tjan
APAC Commercial Director
Anthony Leung
Account Executive
Braze
AGENDA
5 Aug 2025
1:00pm – 5:00pm HKT
Venue: Rosewood Hong Kong
(Pavilion Hall, Level 4)
Day(s)
:
Hour(s)
:
Minute(s)
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Second(s)
13:00
Registration
14:00
OPENING ADDRESS
Speaker:
Sam Meyer
Area Vice President, Asia
Braze
14:10
PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE
Focus on how businesses can leverage BrazeAI™ to transform their customer engagement strategies with practical, revenue-driving applications. Sessions demonstrate how brands can create meaningful conversations at scale, maintain personalisation and efficiency, and showcase real-world implementations and success stories.
- Content Creation with AI: Balancing Personalisation and Privacy
Learn how to leverage AI for creating dynamic, personalised content while maintaining customer trust and data privacy. Includes practical examples and implementation strategies that respect both customer preferences and regulatory requirements. - Real-Time Personalization Strategies: Human Connection in a Digital World
Explore how to maintain authentic human connections while scaling personalisation through AI. Features case studies and demonstrations of successful implementations that blend technological efficiency with genuine customer relationships. - AI in Action: From Strategy to Implementation
Best practices and case studies on transitioning from traditional campaigns to AI-powered customer journeys. Learn how leading brands are using AI to automate and optimise their customer engagement strategies
Speakers:
Winson Cheng
VP, Global Head of CRM
Crypto.com
Ric Kong
Director, MarTech Lead
Deloitte Digital
Moderator:
Sam Eatwell
Enterprise & APAC GSA Lead
Braze
14:40
PANEL DISCUSSION: ENGAGING ALWAYS ON CONSUMER
Navigate the evolving landscape of customer engagement where consumers expect seamless, relevant interactions across all touchpoints. Sessions will demonstrate how leading brands are breaking down silos and creating unified experiences that drive measurable business impact, with special focus on strategies that resonate in local markets.
- Multi-Channel Strategies for Mobile-First Audiences: Discover effective approaches to engaging customers in a mobile-first world. Learn how to create cohesive experiences across multiple touchpoints while prioritising mobile engagement.
- Direct Engagement Strategies: Master the art of direct customer communication through mobile channels. Learn best practices for creating compelling, timely messages that drive engagement without overwhelming customers.
- Silos to Synergy: Collaborative, Data-Driven Engagement: Integrating Marketing & Data Seamlessly: Interactive workshops demonstrating how to unify marketing technology stacks for better efficiency and impact. Learn practical approaches to breaking down operational silos and creating a cohesive customer engagement ecosystem that drives better results.
Speakers:
Mingo Tsang
Director, Marketing and Branding
June Teo
Key Account Director - APAC
AB Tasty
Moderator:
Anthony Leung
Account Executive
Braze
15:10
COFFEE BREAK
15:25
BRAZEAI™: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY
15:45
PANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA
Learn how to transform customer data into meaningful relationships and lasting loyalty. Sessions focus on
practical strategies for using data responsibly to create personalized experiences that drive customer
retention and business growth.
- Retention Through Personalization: Creating Lasting Customer Bonds: Deep dive into strategies
that transform customer data into meaningful, long-term relationships. Featuring real-world
examples of successful retention programs built on personalization. - Future-Proofing Loyalty Programs: Adapting to Market Trends: Explore innovative approaches to
loyalty program design that anticipate and adapt to changing customer expectations. Learn how
leading brands are evolving their loyalty strategies for sustainable success. - Strategic Insights: Loyalty ROI and Measurement Frameworks: Strategic sessions on measuring
campaign effectiveness and optimizing for better outcomes. Includes frameworks for testing,
analysis, and continuous improvement.
Speakers:
Luna So
Sales Director, GCR
Yuki Wong
Regional Digital Marketing Manager
Carrie Tong
Assistant Vice President, Growth
Moderator:
Gerald Tjan
APAC Commercial Director
16:15
NETWORKING DRINKS
17:00
END OF EVENT
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130