In 2025, marketers in Hong Kong and across Greater China are facing a pivotal challenge: delivering deeply personalised experiences to customers who now expect nothing less. Recent studies show that over 70% of consumers demand tailored interactions, driving brands to blend creativity with robust data strategies. In Hong Kong, the loyalty programme market is set for rapid growth, with annual expansion projected at over 13%, reaching new highs in customer engagement and retention.

This surge in hyper-personalisation—powered by AI, advanced analytics, and local innovation—is transforming the marketing landscape across the region. Hong Kong consumers, who frequently interact with brands across digital and offline touchpoints, demonstrate up to 1.7x higher lifetime value than single-channel customers, underscoring the urgent need for unified omnichannel strategies.

Grow with Braze Hong Kong 2025 is your essential guide to mastering these complexities. Learn how leading brands in Hong Kong and Asia are driving up to 60% higher engagement and 75% more purchases per user through next-generation customer engagement. Gain practical insights on integrating your marketing technology stack, deploying AI-driven personalisation, and crafting seamless omnichannel journeys that deliver real business impact.

Why Attend:

  • Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
  • Experience hands-on demonstrations of the latest AI-powered engagement tools and cross-channel campaign orchestration.
  • Network with peers, industry pioneers, and innovators shaping the future of customer engagement in Greater China.
  • Discover strategies to overcome the challenges of siloed data and fragmented channels
  • Learn proven methods to boost customer engagement, loyalty, and purchase rates through advanced personalisation and omnichannel excellence.

SPEAKERS

Sam Meyer

Sam Meyer

Area Vice President, Asia

Braze

AGENDA

5 Aug 2025
1:00pm – 5:00pm HKT
Venue: Rosewood Hong Kong
(Pavilion Hall, Level 4)

Day(s)

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Hour(s)

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Second(s)

13:00

Registration

14:00

OPENING ADDRESS

Speaker:

Sam Meyer

Sam Meyer

Area Vice President, Asia

Braze

14:10

PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE

Focus on how businesses can leverage BrazeAI™ to transform their customer engagement strategies with practical, revenue-driving applications. Sessions demonstrate how brands can create meaningful conversations at scale, maintain personalisation and efficiency, and showcase real-world implementations and success stories.

  • Content Creation with AI: Balancing Personalisation and Privacy
    Learn how to leverage AI for creating dynamic, personalised content while maintaining customer trust and data privacy. Includes practical examples and implementation strategies that respect both customer preferences and regulatory requirements.
  • Real-Time Personalization Strategies: Human Connection in a Digital World
    Explore how to maintain authentic human connections while scaling personalisation through AI. Features case studies and demonstrations of successful implementations that blend technological efficiency with genuine customer relationships.
  • AI in Action: From Strategy to Implementation
    Best practices and case studies on transitioning from traditional campaigns to AI-powered customer journeys. Learn how leading brands are using AI to automate and optimise their customer engagement strategies

Speakers:

Moderator:

Sam Meyer

Sam Meyer

Area Vice President, Asia

Braze

14:40

COFFEE BREAK

15:00

BRAZEAI™: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY

15:20

PANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA

Learn how to transform customer data into meaningful relationships and lasting loyalty. Sessions focus on
practical strategies for using data responsibly to create personalized experiences that drive customer
retention and business growth.

  • Retention Through Personalization: Creating Lasting Customer Bonds: Deep dive into strategies
    that transform customer data into meaningful, long-term relationships. Featuring real-world
    examples of successful retention programs built on personalization.
  • Future-Proofing Loyalty Programs: Adapting to Market Trends: Explore innovative approaches to
    loyalty program design that anticipate and adapt to changing customer expectations. Learn how
    leading brands are evolving their loyalty strategies for sustainable success.
  • Strategic Insights: Loyalty ROI and Measurement Frameworks: Strategic sessions on measuring
    campaign effectiveness and optimizing for better outcomes. Includes frameworks for testing,
    analysis, and continuous improvement.

15:50

NETWORKING DRINKS

17:00

END OF EVENT

Contact us

Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130