In 2025, marketers in Hong Kong and across Greater China are facing a pivotal challenge: delivering deeply personalised experiences to customers who now expect nothing less. Recent studies show that over 70% of consumers demand tailored interactions, driving brands to blend creativity with robust data strategies. In Hong Kong, the loyalty programme market is set for rapid growth, with annual expansion projected at over 13%, reaching new highs in customer engagement and retention.
This surge in hyper-personalisation—powered by AI, advanced analytics, and local innovation—is transforming the marketing landscape across the region. Hong Kong consumers, who frequently interact with brands across digital and offline touchpoints, demonstrate up to 1.7x higher lifetime value than single-channel customers, underscoring the urgent need for unified omnichannel strategies.
Grow with Braze Hong Kong 2025 is your essential guide to mastering these complexities. Learn how leading brands in Hong Kong and Asia are driving up to 60% higher engagement and 75% more purchases per user through next-generation customer engagement. Gain practical insights on integrating your marketing technology stack, deploying AI-driven personalisation, and crafting seamless omnichannel journeys that deliver real business impact.
Why Attend:
- Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
- Experience hands-on demonstrations of the latest AI-powered engagement tools and cross-channel campaign orchestration.
- Network with peers, industry pioneers, and innovators shaping the future of customer engagement in Greater China.
- Discover strategies to overcome the challenges of siloed data and fragmented channels
- Learn proven methods to boost customer engagement, loyalty, and purchase rates through advanced personalisation and omnichannel excellence.
SPEAKERS
Julia Simon
VP APAC
AB Tasty
Mingo Tsang
Director, Marketing and Branding
Winson Cheng
VP, Global Head of CRM
Crypto.com
Ric Kong
Director, MarTech Lead
Deloitte Digital
Luna So
GCR Director, Personalisation Specialist
Dynamic Yield by Mastercard
Yuki Wong
Regional Digital Marketing Manager
Carrie Tong
Assistant Vice President, Growth
Shahid Nizami
VP APAC & GCC
Braze
Sam Meyer
Area Vice President, Asia
Braze
Sam Eatwell
Enterprise & APAC GSA Lead
Braze
Gerald Tjan
APAC Commercial Director
Anthony Leung
Account Executive
Braze
Justin Tan
Strategic Customer Success Manager, Global Strategic Accounts
Braze
Carol Chua
Partnerships Lead
Braze
Karen Wong
Deputy Editor
MARKETING-INTERACTIVE
AGENDA
18 September 2025
1:00pm – 5:00pm HKT
Venue: Rosewood Hong Kong
(Pavilion Hall, Level 4)
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
13:00
Registration and refreshments
14:00
WELCOME remarks
Speaker:
Shahid Nizami
VP APAC & GCC
Braze
14:10
KEYNOTE: UNCOVERING THE SHIFTS FOR CUSTOMER ENGAGEMENT IN 2025
Speaker:
Sam Meyer
Area Vice President, Asia
Braze
14:20
PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE
Explore how businesses such as Crypto.com and Deloitte Digital are leveraging BrazeAI™ to transform their customer engagement strategies with practical, revenue-driving applications. Sessions will demonstrate how brands create meaningful conversations at scale while maintaining personalisation and efficiency, and will share real-world implementations and success stories.
- Content Creation with AI: Balancing Personalisation and Privacy
Discover how to leverage AI for creating dynamic, personalised content while safeguarding customer trust and data privacy. Includes practical examples and implementation strategies that respect both customer preferences and regulatory requirements. - Real-Time Personalization Strategies: Human Connection in a Digital World
Explore how to maintain authentic human connections while scaling personalisation through AI. Features case studies and demonstrations of successful implementations that blend technological efficiency with genuine customer relationships. - AI in Action: From Strategy to Implementation
Best practices and case studies on transitioning from traditional campaigns to AI-powered customer journeys. Learn how leading brands are using AI to automate and optimise their customer engagement strategies
Speakers:
Winson Cheng
VP, Global Head of CRM
Crypto.com
Ric Kong
Director, MarTech Lead
Deloitte Digital
Moderator:
Sam Eatwell
Enterprise & APAC GSA Lead
Braze
14:40
PANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA
Hear from leading brands such as GoGoX, Viu, and Dynamic Yield on how to transform customer data into meaningful relationships and lasting loyalty. Discover key takeaways and actionable strategies for using data responsibly to craft personalised experiences that drive customer retention and business growth.
- Retention Through Personalisation: Creating Lasting Customer Bonds: Deep dive into strategies
that transform customer data into meaningful, long-term relationships. Featuring real-world
examples of successful retention programs built on personalisation. - Future-Proofing Loyalty Programs: Adapting to Market Trends: Explore innovative approaches to
loyalty program design that anticipate and adapt to changing customer expectations. Learn how
leading brands are evolving their loyalty strategies for sustainable success. - Strategic Insights: Loyalty ROI and Measurement Frameworks: Strategic sessions on measuring
campaign effectiveness and optimising for better outcomes. Includes frameworks for testing,
analysis, and continuous improvement.
Speakers:
Luna So
GCR Director, Personalisation Specialist
Dynamic Yield by Mastercard
Yuki Wong
Regional Digital Marketing Manager
Carrie Tong
Assistant Vice President, Growth
Moderator:
Gerald Tjan
APAC Commercial Director
15:10
COFFEE BREAK
15:25
BRAZE DEMO SHOWCASE: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY
Speakers:
Justin Tan
Strategic Customer Success Manager, Global Strategic Accounts
Braze
Carol Chua
Partnerships Lead
Braze
15:45
PANEL DISCUSSION: REIMAGINING CUSTOMER ENGAGEMENT IN FINANCIAL SERVICES – HOW AI DRIVES PERSONALISATION, LOYALTY, AND GROWTH
In an era where customer expectations are rapidly evolving, financial services firms—from insurance providers to fintech innovators—are turning to AI to transform the way they engage with clients. This panel brings together leaders from across the industry, including Bowtie and customer experience solutions provider, AB Tasty, to explore how AI is delivering meaningful, revenue-driving change.
Discover how financial services brands can leverage AI to create hyper-personalised, scalable customer interactions without sacrificing compliance, trust, or efficiency. Through real-world case studies and practical insights, the session will highlight how AI is being deployed to drive loyalty, streamline customer journeys, and unlock new growth opportunities in a highly regulated and competitive market.
- AI-Driven Personalisation and Customer Experience: Explore how financial services brands use AI to anticipate client needs, deliver personalised service, and build lasting relationships, supported by real-world case studies.
- Driving Loyalty and Streamlining Customer Journeys: Learn practical strategies for enhancing loyalty programmes and optimising customer touchpoints to achieve measurable growth and retention.
- Trust, Compliance and Responsible AI Use: Understand how leading organisations balance innovation with compliance and transparency to uphold customer trust in a regulated environment.
Speakers:
Mingo Tsang
Director, Marketing and Branding
Julia Simon
VP APAC
AB Tasty
Moderator:
Anthony Leung
Account Executive
Braze
16:05
NETWORKING DRINKS
17:00
END OF EVENT
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130