In 2025, marketers in Hong Kong and across Greater China are facing a pivotal challenge: delivering deeply personalised experiences to customers who now expect nothing less. Recent studies show that over 70% of consumers demand tailored interactions, driving brands to blend creativity with robust data strategies. In Hong Kong, the loyalty programme market is set for rapid growth, with annual expansion projected at over 13%, reaching new highs in customer engagement and retention.

This surge in hyper-personalisation—powered by AI, advanced analytics, and local innovation—is transforming the marketing landscape across the region. Hong Kong consumers, who frequently interact with brands across digital and offline touchpoints, demonstrate up to 1.7x higher lifetime value than single-channel customers, underscoring the urgent need for unified omnichannel strategies.

Grow with Braze Hong Kong 2025 is your essential guide to mastering these complexities. Learn how leading brands in Hong Kong and Asia are driving up to 60% higher engagement and 75% more purchases per user through next-generation customer engagement. Gain practical insights on integrating your marketing technology stack, deploying AI-driven personalisation, and crafting seamless omnichannel journeys that deliver real business impact.

Why Attend:

  • Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
  • Experience hands-on demonstrations of the latest AI-powered engagement tools and cross-channel campaign orchestration.
  • Network with peers, industry pioneers, and innovators shaping the future of customer engagement in Greater China.
  • Discover strategies to overcome the challenges of siloed data and fragmented channels
  • Learn proven methods to boost customer engagement, loyalty, and purchase rates through advanced personalisation and omnichannel excellence.

SPEAKERS

June Teo

June Teo

Key Account Director - APAC

AB Tasty

Mingo Tsang

Mingo Tsang

Director, Marketing and Branding

Bowtie
Winson Cheng

Winson Cheng

VP, Global Head of CRM

Crypto.com

Ric Kong

Ric Kong

Director, MarTech Lead

Deloitte Digital

Luna So

Luna So

GCR Director, Personalisation Specialist

Dynamic Yield by Mastercard

Yuki Wong

Yuki Wong

Regional Digital Marketing Manager

GoGoX
Carrie Tong

Carrie Tong

Assistant Vice President, Growth

Viu
Eric Sanders

Eric Sanders

SVP, Global Head of Sales

Braze

Sam Meyer

Sam Meyer

Area Vice President, Asia

Braze

Sam Eatwell

Sam Eatwell

Enterprise & APAC GSA Lead

Braze

Gerald Tjan

Gerald Tjan

APAC Commercial Director

Braze
Anthony Leung

Anthony Leung

Account Executive

Braze

Justin Tan

Justin Tan

Strategic Customer Success Manager, Global Strategic Accounts

Braze

Carol Chua

Carol Chua

Partnerships Lead

Braze

Karen Wong

Karen Wong

Deputy Editor

MARKETING-INTERACTIVE

AGENDA

5 Aug 2025
1:00pm – 5:00pm HKT
Venue: Rosewood Hong Kong
(Pavilion Hall, Level 4)

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

13:00

Registration and refreshments

14:00

WELCOME remarks

Speaker:

Eric Sanders

Eric Sanders

SVP, Global Head of Sales

Braze

14:10

KEYNOTE: UNCOVERING THE SHIFTS FOR CUSTOMER ENGAGEMENT IN 2025

Speaker:

Sam Meyer

Sam Meyer

Area Vice President, Asia

Braze

14:20

PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE

Explore how businesses such as Crypto.com and Deloitte Digital are leveraging BrazeAI™ to transform their customer engagement strategies with practical, revenue-driving applications. Sessions will demonstrate how brands create meaningful conversations at scale while maintaining personalisation and efficiency, and will share real-world implementations and success stories.

  • Content Creation with AI: Balancing Personalisation and Privacy
    Discover how to leverage AI for creating dynamic, personalised content while safeguarding customer trust and data privacy. Includes practical examples and implementation strategies that respect both customer preferences and regulatory requirements.
  • Real-Time Personalization Strategies: Human Connection in a Digital World
    Explore how to maintain authentic human connections while scaling personalisation through AI. Features case studies and demonstrations of successful implementations that blend technological efficiency with genuine customer relationships.
  • AI in Action: From Strategy to Implementation
    Best practices and case studies on transitioning from traditional campaigns to AI-powered customer journeys. Learn how leading brands are using AI to automate and optimise their customer engagement strategies

Speakers:

Winson Cheng

Winson Cheng

VP, Global Head of CRM

Crypto.com

Ric Kong

Ric Kong

Director, MarTech Lead

Deloitte Digital

Moderator:

Sam Eatwell

Sam Eatwell

Enterprise & APAC GSA Lead

Braze

14:40

PANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA

Hear from leading brands such as GoGoX, Viu, and Dynamic Yield on how to transform customer data into meaningful relationships and lasting loyalty. Discover key takeaways and actionable strategies for using data responsibly to craft personalised experiences that drive customer retention and business growth.

  • Retention Through Personalisation: Creating Lasting Customer Bonds: Deep dive into strategies
    that transform customer data into meaningful, long-term relationships. Featuring real-world
    examples of successful retention programs built on personalisation.
  • Future-Proofing Loyalty Programs: Adapting to Market Trends: Explore innovative approaches to
    loyalty program design that anticipate and adapt to changing customer expectations. Learn how
    leading brands are evolving their loyalty strategies for sustainable success.
  • Strategic Insights: Loyalty ROI and Measurement Frameworks: Strategic sessions on measuring
    campaign effectiveness and optimising for better outcomes. Includes frameworks for testing,
    analysis, and continuous improvement.

Speakers:

Luna So

Luna So

GCR Director, Personalisation Specialist

Dynamic Yield by Mastercard

Yuki Wong

Yuki Wong

Regional Digital Marketing Manager

GoGoX
Carrie Tong

Carrie Tong

Assistant Vice President, Growth

Viu

Moderator:

Gerald Tjan

Gerald Tjan

APAC Commercial Director

Braze

15:10

COFFEE BREAK

15:25

BRAZE DEMO SHOWCASE: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY

Speakers:

Justin Tan

Justin Tan

Strategic Customer Success Manager, Global Strategic Accounts

Braze

Carol Chua

Carol Chua

Partnerships Lead

Braze

15:45

PANEL DISCUSSION: REIMAGINING CUSTOMER ENGAGEMENT IN FINANCIAL SERVICES – HOW AI DRIVES PERSONALISATION, LOYALTY, AND GROWTH

In an era where customer expectations are rapidly evolving, financial services firms—from insurance providers to fintech innovators—are turning to AI to transform the way they engage with clients. This panel brings together leaders from across the industry, including Bowtie and customer experience solutions provider, AB Tasty, to explore how AI is delivering meaningful, revenue-driving change.

Discover how financial services brands can leverage AI to create hyper-personalised, scalable customer interactions without sacrificing compliance, trust, or efficiency. Through real-world case studies and practical insights, the session will highlight how AI is being deployed to drive loyalty, streamline customer journeys, and unlock new growth opportunities in a highly regulated and competitive market.

  • AI-Driven Personalisation and Customer Experience: Explore how financial services brands use AI to anticipate client needs, deliver personalised service, and build lasting relationships, supported by real-world case studies.
  • Driving Loyalty and Streamlining Customer Journeys: Learn practical strategies for enhancing loyalty programmes and optimising customer touchpoints to achieve measurable growth and retention.
  • Trust, Compliance and Responsible AI Use: Understand how leading organisations balance innovation with compliance and transparency to uphold customer trust in a regulated environment.

Speakers:

Mingo Tsang

Mingo Tsang

Director, Marketing and Branding

Bowtie
June Teo

June Teo

Key Account Director - APAC

AB Tasty

Moderator:

Anthony Leung

Anthony Leung

Account Executive

Braze

16:05

NETWORKING DRINKS

17:00

END OF EVENT

Contact us

Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130