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Aug_Sponsors and MI 3″ align=”center” src_tablet=”https:\/\/conferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/BigMarker-1920x1080_MI.png” src_phone=”https:\/\/conferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/05\/BigMarker-1920x1080_MI-2.png” src_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” max_width=”95%” max_width_tablet=”70%” max_width_phone=”100%” max_width_last_edited=”off|desktop” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-16px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ 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In 2025, marketers in Hong Kong and across Greater China are facing a pivotal challenge: delivering deeply personalised experiences to customers who now expect nothing less. Recent studies show that over 70% of consumers demand tailored interactions, driving brands to blend creativity with robust data strategies. In Hong Kong, the loyalty programme market is set for rapid growth, with annual expansion projected at over 13%, reaching new highs in customer engagement and retention.<\/p>\n
This surge in hyper-personalisation\u2014powered by AI, advanced analytics, and local innovation\u2014is transforming the marketing landscape across the region. Hong Kong consumers, who frequently interact with brands across digital and offline touchpoints, demonstrate up to 1.7x higher lifetime value than single-channel customers, underscoring the urgent need for unified omnichannel strategies.<\/p>\n
Grow with Braze Hong Kong 2025 is your essential guide to mastering these complexities. Learn how leading brands in Hong Kong and Asia are driving up to 60% higher engagement and 75% more purchases per user through next-generation customer engagement. Gain practical insights on integrating your marketing technology stack, deploying AI-driven personalisation, and crafting seamless omnichannel journeys that deliver real business impact.<\/p>\n
Why Attend:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Speakers” module_id=”speakers” module_class=”color1-box” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#c9c4ff” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Julia Simon” position=”VP APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/08\/Julia-Simon_AB-Tasty_Photo.png” disabled_on=”off|off|off” admin_label=”AB Tasty – June Teo” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n AB Tasty<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mingo Tsang” position=”Director, Marketing and Branding” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Mingo-Tsang-img.jpeg” disabled_on=”off|off|off” admin_label=”Bowtie – Mingo Tsang” module_class=”divioverlay-12968″ _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Bowtie<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Winson Cheng” position=”VP, Global Head of CRM” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Winson-Cheng_Photo.jpg” disabled_on=”off|off|off” admin_label=”Crypto.com – Winson Cheng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Crypto.com<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ric Kong” position=”Director, MarTech Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Ric-Fu_Photo.jpg” disabled_on=”off|off|off” admin_label=”Deloitte Digital – Ric Fu” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Deloitte Digital<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Luna So” position=”GCR Director, Personalization Specialist ” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Luna-So_image.jpg” disabled_on=”off|off|off” admin_label=”Dynamic Yield – Luna So” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Mastercard Dynamic Yield<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yuki Wong” position=”Regional Digital Marketing Manager” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Yuki-Wong_Photo.jpg” disabled_on=”off|off|off” admin_label=”GoGoX – Yuki Wong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]GoGoX<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carrie Tong” position=”Assistant Vice President, Growth” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Carrie-Tong_img.jpg” disabled_on=”off|off|off” admin_label=”Viu – Carrie Tong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]Viu<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shahid Nizami” position=”VP APAC & GCC” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/08\/Shahid-Nizami_Photo-1-scaled.jpg” disabled_on=”off|off|off” admin_label=”Braze – Eric Sanders” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sam Meyer” position=”Area Vice President, Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Sam-Meyer_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Samuel Meyer” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sam Eatwell” position=”Enterprise & APAC GSA Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Sam-E_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Sam Eatwell” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gerald Tjan” position=”APAC Commercial Director” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Gerald-Tjan_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Gerald Tjan” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]Braze<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Anthony Leung” position=”Account Executive” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Anthony-Leung_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Anthony Leung” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Justin Tan” position=”Strategic Customer Success Manager, Global Strategic Accounts” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Justin-Tan_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Justin Tan” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” border_radii_image=”off||||” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carol Chua” position=” Partnerships Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Carol-Chua_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Carol Chua” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karen Wong” position=”Deputy Editor” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Karen-Wong_Headshot_2025.jpg” admin_label=”MARKETING-INTERACTIVE – Karen Wong” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n MARKETING-INTERACTIVE<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=” Why should YOU join?” module_class=” bg-white box-img blurb-version-1 ” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” module_class=”blurbs-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Understand the challenges from real life situations and discover workable solutions” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/5.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Network with like-minded practitioners from the industry ” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/6.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Expand your knowledge; be updated with issues and trends of today” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/7.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Fun, educational and engaging” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/8.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”AGENDA” module_class=”color3-box” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#300266″ custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.27.0″ background_color=”#300266″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n 18 June 2026<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Agenda” module_id=”agenda” module_class=”bg-white” _builder_version=”4.27.0″ background_color=”#300266″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”margin-top:0 !important;” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_countdown_timer date_time=”2026-06-18 13:00″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”13:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 13:00<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||9px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 14:00<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”OPENING ADDRESS” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speaker:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Shahid Nizami” position=”VP APAC & GCC” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/08\/Shahid-Nizami_Photo-1-scaled.jpg” disabled_on=”off|off|off” admin_label=”Braze – Eric Sanders” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:10″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 14:10<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”OPENING ADDRESS” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speaker:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Sam Meyer” position=”Area Vice President, Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Sam-Meyer_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Samuel Meyer” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:10″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n 14:20<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n Explore how businesses such as Crypto.com and Deloitte Digital are leveraging BrazeAI\u2122 to transform their customer engagement strategies with practical, revenue-driving applications. Sessions will demonstrate how brands create meaningful conversations at scale while maintaining personalisation and efficiency, and will share real-world implementations and success stories.<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speakers:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speakers:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Winson Cheng” position=”VP, Global Head of CRM” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Winson-Cheng_Photo.jpg” disabled_on=”off|off|off” admin_label=”Crypto.com – Winson Cheng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Crypto.com<\/strong><\/p>\n [\/et_pb_team_member][et_pb_team_member name=”Ric Kong” position=”Director, MarTech Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Ric-Fu_Photo.jpg” disabled_on=”off|off|off” admin_label=”Crypto.com – Winson Cheng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Deloitte Digital<\/strong><\/p>\n [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Moderator:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Sam Eatwell” position=”Enterprise & APAC GSA Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Sam-E_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Sam Eatwell” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:40″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n 14:40<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”PANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n Hear from leading brands such as GoGoX, Viu, and Dynamic Yield on how to transform customer data into meaningful relationships and lasting loyalty. Discover key takeaways and actionable strategies for using data responsibly to craft personalised experiences that drive customer retention and business growth.<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speakers:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speakers:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Luna So” position=”GCR Director, Personalization Specialist” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Luna-So_image.jpg” disabled_on=”off|off|off” admin_label=”Dynamic Yield – Luna So” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Mastercard Dynamic Yield<\/strong><\/p>\n [\/et_pb_team_member][et_pb_team_member name=”Yuki Wong” position=”Regional Digital Marketing Manager” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Yuki-Wong_Photo.jpg” disabled_on=”off|off|off” admin_label=”GoGoX – Yuki Wong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]GoGoX<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Carrie Tong” position=”Assistant Vice President, Growth” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Carrie-Tong_img.jpg” disabled_on=”off|off|off” admin_label=”Viu – Carrie Tong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Viu<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Moderator:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Gerald Tjan” position=”APAC Commercial Director” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Gerald-Tjan_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Gerald Tjan” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Braze<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:10″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n 15:10<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”COFFEE BREAK” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:25″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n 15:25<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”BRAZEAI\u2122: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speakers:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speakers:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Justin Tan” position=”Strategic Customer Success Manager, Global Strategic Accounts” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Justin-Tan_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Justin Tan” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” border_radii_image=”off||||” locked=”off” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][et_pb_team_member name=”Carol Chua” position=” Partnerships Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Carol-Chua_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Carol Chua” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:45″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n 15:45<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n In an era where customer expectations are rapidly evolving, financial services firms\u2014from insurance providers to fintech innovators\u2014are turning to AI to transform the way they engage with clients. This panel brings together leaders from across the industry, including Bowtie and customer experience solutions provider, AB Tasty, to explore how AI is delivering meaningful, revenue-driving change.<\/p>\n Discover how financial services brands can leverage AI to create hyper-personalised, scalable customer interactions without sacrificing compliance, trust, or efficiency. Through real-world case studies and practical insights, the session will highlight how AI is being deployed to drive loyalty, streamline customer journeys, and unlock new growth opportunities in a highly regulated and competitive market.<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speakers:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Speakers:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Mingo Tsang” position=”Director, Marketing and Branding” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/07\/Mingo-Tsang-img.jpeg” disabled_on=”off|off|off” admin_label=”Bowtie – Mingo Tsang” module_class=”divioverlay-12968″ _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Bowtie<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Julia Simon” position=”VP APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/08\/Julia-Simon_AB-Tasty_Photo.png” disabled_on=”off|off|off” admin_label=”AB Tasty – June Teo” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n AB Tasty<\/strong><\/p>\n [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Moderator:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Anthony Leung” position=”Account Executive” image_url=”https:\/\/conferences.marketing-interactive.com\/gwb-hk\/wp-content\/uploads\/sites\/65\/2025\/06\/Anthony-Leung_Braze.jpg” disabled_on=”off|off|off” admin_label=”Braze – Anthony Leung” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Braze<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:15″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”4px||1px||false|false” global_colors_info=”{}”]<\/p>\n 16:05<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”NETWORKING DRINKS” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”13:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”4px||1px||false|false” global_colors_info=”{}”]<\/p>\n 17:00<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”END OF EVENT” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Contact – au” module_id=”contact” module_class=”color1-box” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#c9c4ff” custom_padding=”35px||39px|||” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n\n
SPEAKERS<\/h3>\n
Why you should join?<\/h3>\n
AGENDA<\/h3>\n
1:00pm \u2013 5:00pm HKT
Venue: The Ritz-Carlton, Hong Kong
(The Diamond Ballroom, Level 3)<\/p>\nRegistration and refreshments<\/h4>\n
WELCOME remarks<\/h3>\n
KEYNOTE: UNCOVERING THE SHIFTS FOR CUSTOMER ENGAGEMENT IN 2025<\/h3>\n
PANEL DISCUSSION: AI-POWERED CUSTOMER EXCELLENCE<\/h3>\n
\n
Discover how to leverage AI for creating dynamic, personalised content while safeguarding customer trust and data privacy. Includes practical examples and implementation strategies that respect both customer preferences and regulatory requirements.<\/li>\n
Explore how to maintain authentic human connections while scaling personalisation through AI. Features case studies and demonstrations of successful implementations that blend technological efficiency with genuine customer relationships.<\/li>\n
Best practices and case studies on transitioning from traditional campaigns to AI-powered customer journeys. Learn how leading brands are using AI to automate and optimise their customer engagement strategies<\/li>\n<\/ul>\nPANEL DISCUSSION: BUILDING TRUST AND LOYALTY THROUGH DATA<\/h3>\n
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that transform customer data into meaningful, long-term relationships. Featuring real-world
examples of successful retention programs built on personalisation.<\/li>\n
loyalty program design that anticipate and adapt to changing customer expectations. Learn how
leading brands are evolving their loyalty strategies for sustainable success.<\/li>\n
campaign effectiveness and optimising for better outcomes. Includes frameworks for testing,
analysis, and continuous improvement.<\/li>\n<\/ul>\nCOFFEE BREAK<\/h4>\n
BRAZE DEMO SHOWCASE: THE TOUCH OF AI AT EVERY STEP OF YOUR CUSTOMER JOURNEY<\/h3>\n
PANEL DISCUSSION: REIMAGINING CUSTOMER ENGAGEMENT IN FINANCIAL SERVICES – HOW AI DRIVES PERSONALISATION, LOYALTY, AND GROWTH<\/h3>\n
\n
NETWORKING DRINKS<\/h4>\n
END OF EVENT<\/h4>\n
Contact us<\/h4>\n