Malaysia’s e-commerce market is on a trajectory of growth with a projection to reach US$9.28bn in 2025. Driven by rapid digitalisation, public-private initiatives and changing consumer behaviours, the nation has witnessed an increased adoption of mobile wallets, with transaction volumes skyrocketing in recent years. The trend towards digital-first purchasing habits highlights the need for brands to cater for a tech-savvy, value-driven consumer base that expects seamless, personalized experiences.

Good news is brands have a plethora of marketing technologies to help them efficiently create bespoke content, personalized customer engagement strategies, and derive actionable insights. But, which one should the marketers choose to harness these trends and the ones that can adapt to their strategies and infrastructure to thrive in this competitive environment?

Enter “ Grow with Braze – Kuala Lumpur “ – the event for marketers with a tailored agenda on how to capitalize on these trends and position their brands at the forefront of customer engagement. Tailored to Malaysia’s unique market, this program offers insights into the latest strategies, tools, and best practices for 2025.

What to expect:

• Hear from Marketing and CX leaders on actionable advice that you can implement right away in your marketing strategy
• Witness how the Braze platform can enhance your customer engagement efforts, no matter which stage of growth you are at
• Connect with driven and innovative individuals to learn from their journeys. Plus, fuel up with a scrumptious lunch and take home some exclusive Braze swag to remember the experience