Grow with Braze

In 2025, marketers in Singapore and across Asia are grappling with a critical challenge: delivering highly personalised experiences to customers who expect them. Globally, a massive 71% of consumers demand this level of personalisation. This requires a complex mix of creativity and data. Specifically, building customer loyalty is becoming increasingly vital, with loyalty programmes in Singapore alone projected to grow by 14.4% annually, reaching US$501.5 million in 2025.

This hyper-personalisation trend, fuelled by AI and advanced analytics, is accelerating across the Asia-Pacific region. Furthermore, customers who interact with brands across multiple platforms show 1.6x higher lifetime value, making unified, omnichannel strategies essential.

Grow with Braze Singapore 2025 is your strategic guide to navigating these complexities. Discover how top-performing brands achieve up to 59% higher engagement and 74% more purchases per user through sophisticated customer engagement strategies. Gain actionable insights on unifying your marketing technology stack, implementing AI-powered personalisation, and creating seamless omnichannel experiences that drive measurable results.

Why Attend:

Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
Experience innovative, hands-on demonstrations of the latest advancements in AI-powered engagement and cross-channel campaign orchestration.
Network and foster valuable connections with peers and industry innovators.
Discover strategies to overcome the challenges of siloed data and fragmented channels.
Learn how to achieve significant increases in customer engagement and purchase rates.

SPEAKERS

Leroy Chua

Senior Director, Digital and Loyalty Marketing

The Coffee Bean & Tea Leaf

Paustina Chou

GM, Product Development

Sgcarmart

Jarrett Wong

Head of Martech and Mobile Marketing

Sephora SEA

Jodie Lam

VP of Marketing

ShopBack

Chen Peng

Chief Executive Officer

minden.ai

Shaun Au Yong

Director, Data, Marketing Effectiveness & Marketing Automation, Digital Analytics

Merkle Singapore

Shahid Nizami

VP, APAC and GCC

Braze

Sam Meyer

Area Vice President, Asia

Braze

Gerald Tjan

APAC Commercial Director

Braze

Scott Doughty

Senior Director, Commercial Partnerships

Braze

Henry Roberto

Solutions Consultant

Braze

AGENDA

22 May 2025
09:00am – 01:30pm GMT+8
Venue: CHIJMES Hall
(30 Victoria Street @ Level 1)

07

Day(s)

:

03

Hour(s)

:

05

Minute(s)

:

39

Second(s)

9:00

Registration

9:55

WELCOME REMARKS

Speaker:

10:00

OPENING ADDRESS

Speaker:

Shahid Nizami

VP, APAC and GCC

Braze

10:05

PANEL DISCUSSION: ENGAGING THE ALWAYS-ON CONSUMER

This panel discussion brings together 3 Singapore customer engagement pioneers: Chen Peng of Minden.ai’s yuu Rewards Club, Paustina Chou of Sgcarmart and Jodie Lam, VP of marketing, ShopBack . They’ll explore effective strategies for connecting with today’s constantly connected consumers through loyalty programs and automotive retail. The conversation will uncover practical approaches to building seamless, personalised experiences across multiple channels while emphasizing mobile-first engagement.

Attendees will gain insights on crafting cohesive experiences, developing direct engagement strategies that balance personalisation with relevance, and integrating data to break down organisational silos – all focused on creating unified customer journeys that drive meaningful business results.

Speakers:

Paustina Chou

GM, Product Development

Sgcarmart

Chen Peng

Chief Executive Officer

minden.ai

Jodie Lam

VP of Marketing

ShopBack

Moderator:

Shahid Nizami

VP, APAC and GCC

Braze

10:35

FINDINGS FROM BRAZE’S ANNUAL CUSTOMER ENGAGEMENT REPORT

Speaker:

Sam Meyer

Area Vice President, Asia

Braze

10:55

FIRESIDE CHAT: BUILDING TRUST AND LOYALTY THROUGH DATA

Learn how to transform customer data into meaningful relationships and lasting loyalty. Sessions focus on practical strategies for using data responsibly to create personalised experiences that drive customer retention and business growth.
● Retention Through Personalisation: Creating Lasting Customer Bonds: Deep dive into strategies that transform customer data into meaningful, long-term relationships. Featuring real-world examples of successful retention programs built on personalisation.
● Future-Proofing Loyalty Programs: Adapting to Market Trends: Explore innovative approaches to loyalty program design that anticipate and adapt to changing customer expectations. Learn how leading brands are evolving their loyalty strategies for sustainable success.
● Strategic Insights: Loyalty ROI and Measurement Frameworks: Strategic sessions on measuring campaign effectiveness and optimising for better outcomes. Includes frameworks for testing, analysis, and continuous improvement.

Speakers:

Moderator:

Gerald Tjan

APAC Commercial Director

Braze

11:25

NETWORKING BREAK

11:40

PANEL DISCUSSION: CRAFTING PERSONALISED JOURNEYS – THE COFFEE BEAN & TEA LEAF’S CX TRANSFORMATION WITH MERKLE AND BRAZE

In today’s world of 24/7 connectivity, customers expect more than just good coffee – they want seamless, personalised experiences accross every touchpoint. In this engaging panel, hear how The Coffee Bean & Tea Leaf, Merkle, and Braze partnered to meet the needs of the always-on customer through thoughtful strategy, connected technology, and real-time execution.

Moderated by Braze, this session dives into the collaborative journey of transforming The Coffee Bean & Tea Leaf’s customer engagement – from loyalty programs to personalised product luanches – across channels like email, mobile, and in-store. You’ll hear Merkle helped architect omnichannel strategies fueled by data, how The Coffee Bean & Tea Leaf brought those strategies to life, and how Braze enabled execution at scale with speed and flexibility.

Wheather you’re in marketing, CRM, digital experience, or loyalty, you’ll walk away with real-world examples, key lessons, and a look ahead at what’s next in personalised engagement – all brewed through the power of partnership.

Speakers: