In 2026, marketers in Singapore and across Asia are navigating a decisive shift: personalisation is no longer enough, trust is the new currency. Consumers increasingly expect brands to deliver relevant experiences while protecting their data, pushing businesses to rethink how they can earn consent, build loyalty, and humanise every interaction.

Against this backdrop, AI is emerging as the connection catalyst, anticipating needs, orchestrating journeys, and turning data into meaningful conversations. According to a recent Consumer Loyalty Business Report, Singapore’s loyalty-program market is expected to reach US$481.1 million, driven by AI-enabled experiences and mobile-first engagement. At the same time, customers who interact across multiple channels show up to 1.7x higher lifetime value, reinforcing the importance of unified,omichannel strategies. 

Grow with Braze Singapore 2026 is your strategic guide to this next era of customer engagement. Discover how leading brands are designing for people and AI intermediaries, adapting loyalty in real time, and measuring the quality of conversations to prove impact. Learn how to compose cross-channel orchestration with control, scale experimentation with guardrails, and create emotional resonance in key moments that drive lasting loyalty.

Why Attend:

• Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and first-party data to drive trust and business outcomes.
• Experience the latest innovations in AI-powered engagement and cross-channel campaign orchestration through live demonstrations.
• Learn how to break down siloed data and fragmented channels to deliver seamless, human-centred journeys.
• Network with peers and industry innovators shaping the future of customer engagement.
• Discover practical strategies to build loyalty that adapts in real time, rewarding what truly matters to your customers.