Carrie Tong

Carrie Tong

VP Digital Strategy & Growth

Viu

As Assistant Vice President of Digital Strategy & Growth at Viu, Carrie Tong leads the company’s data-driven initiatives across Business Strategy, Data Science, and CRM Automation. With over 10 years of experience in the OTT space, she specializes in using AI, machine learning, and MarTech to deliver hyper-personalized user journeys at scale. Her work has been pivotal in building Viu’s advanced capabilities in predictive modeling, audience segmentation, and automated content discovery.