Microsoft Advertising Connect: The Future of Connected Advertising

About the Event:

In today’s fast-paced digital world, consumers expect seamless and personalized brand interactions across channels. At “Microsoft Advertising Connect” powered by Microsoft Advertising and InMobi, we will explore how to master the art of crafting impactful, tailored ad experiences that resonate with the modern consumer.
Join us for an immersive program where you will:

Gain insights from industry pioneers: Hear from award-winning brands and learn Microsoft Advertising’s vision.
Experience interactive sessions: Witness cutting-edge AI technologies in action.
Connect and collaborate: Network with leading brands and industry experts.
Tackle real-world advertising challenges: Explore solutions and craft strategies for success.
Embrace the future: Understand emerging tech trends and develop omnichannel strategies.

Featuring leading marketing and tech professionals from across the region, this is one opportunity you do not want to miss!

Note: Priority will be given to manager-level roles and above. You will receive an official update regarding your invite within 48 hours of registering interest.

Speakers

Jayss Rajoo

Director of Marketing and Food Innovation

Pizza Hut

Julien Dahmoun

Head of Social & Digital Marketing

StarHub

Josh Gallagher

Client President Asia Pacific

EssenceMediacom

Kabeer Chaudhary

Global CEO

M&C Saatchi Performance

Nick Seckold

Regional Vice President, APAC

Microsoft Advertising

Reena Mishra

Senior Partner Sales Executive, India & SEA

Microsoft Advertising

Rohit Dosi

VP & GM – Strategic Revenue Partnerships

InMobi Advertising

Aditya Varadarajan

Director of INSEA Partnership for Microsoft Advertising

InMobi Advertising

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

AGENDA

6 November 2024
9:00am – 12:00pm SGT

Day(s)

Hour(s)

Minute(s)

Second(s)

09:00

Registration

09:25

Opening

09:30

Keynote: Come for the conversations, stay for the partnership

Explore how Microsoft Advertising is leveraging Gen-AI and strategic partnerships to pioneer the future of advertising. From its early days as a search-focused platform to its current omnichannel, multi-format capabilities, witness the evolution that is setting the stage for a new era of AI-powered advertising innovation.

Nick Seckold

Regional Vice President, APAC

Microsoft Advertising

10:00

YOUR STORY, EVERY MOMENT: PERSONALIZING THE CUSTOMER JOURNEY

Capturing the attention of a changing audience is hard, as anyone who works in advertising knows. Discover how Microsoft Advertising is reimagining audience engagement amid an ever-changing digital landscape. This session covers our storytelling capabilities, audience reach, and innovations in driving outcomes across formats and channels.

Reena Mishra

Senior Partner Sales Executive, India & SEA

Microsoft Advertising

10:20

Panel Discussion: AI in Advertising – Revolution or Evolution?

Artificial intelligence is rapidly transforming the advertising landscape. But is this a radical revolution or a natural evolution? Join our expert panel as they debate the impact of AI on creativity, targeting, measurement, and the future of the industry.

Moderator:

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

Panelists:

Julien Dahmoun

Head of Social & Digital Marketing

StarHub

Jayss Rajoo

Director of Marketing and Food Innovation

Pizza Hut

Kabeer Chaudhary

Global CEO

M&C Saatchi Performance

Rohit Dosi

VP & GM – Strategic Revenue Partnerships

InMobi Advertising

10:55

Networking Break

11:10

Fireside Chat: From Clicks to Conversions

Behind every successful advertising campaign is a compelling story. Join our fireside chat as industry leaders share their personal experiences with Microsoft Advertising, revealing the strategies, tactics, and lessons learned along the way.

Featuring:

Josh Gallagher

Client President Asia Pacific

EssenceMediacom

Nick Seckold

Regional Vice President, APAC

Microsoft Advertising

11:30

The Art and Science of Prompt Engineering

Gain insight into Generative AI’s role in revolutionizing marketing campaigns, streamlining creative processes, unlocking productivity, and driving business growth. Join us for an immersive experience with Copilot, Microsoft’s AI-powered interface.

Featuring:

Aditya Varadarajan

Director of INSEA Partnership for Microsoft Advertising

InMobi Advertising

12:10

Networking over Lunch

Contact us

Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130

Jayss Rajoo

Director of Marketing and Food Innovation

Pizza Hut

Jayss Rajoo is a true marketer with extensive experience in band strategy, marketing planning, revenue and creative responsibilities.Currently the director of marketing and food innovation at Pizza Hut, Rajoo’s role at the company is truly a balancing act as she manages reviewing business growth with media data. She also helps in formulating plans to help the brand grow and has her fingers dipped in the creative side of brand management. Beyond her eCommerce led duties, she also oversees several of the creative aspect of the brand – from content creation to media asset creations. Rajoo is also a believer in adapting of processes regularly, to ensure that the brand is primed for its ecommerce channels. For instance, her team refreshed and relaunched its individual meal platform, which saw the sales contribution grow from 0.1% to 10%. Content creation is one of Rajoo’s passions, something she claims to be an advocate of. One of her favourite memories that brought together innovation and content creation was when she engaged a group of interns from NTU to help create a mini-web series on TikTok – where brand presence was intentionally soft and subtle. The interns had full creative ownerships of the series and even filmed, edited and produced the series themselves. This was in conjunction with the launch of Pizza Hut’s annual Cheesy 7 campaign. The campaign was wildly successful, garnering over two million views, over 40,000 likes, and 250,000 from a base of close to zero, all within the span of a month. They achieved record sales for the campaign that year.Innovation and transformation are central to Rajoo’s job. Whether it is product innovation in terms of menu management or upping the tech aspects through new mar-tech ecosystems. As such, Rajoo is involved in the operations of Pizza Hut’s business be it via partners, media management, creative agencies, e-commerce platforms agencies, CRM or CLM agencies.

Julien Dahmoun

Head of Social & Digital Marketing

StarHub

Seasoned digital marketer with 8 years of experience in performance marketing. Highly analytical, strategic, and didactic in my approach. Deep understanding of the digital landscape and its ever-changing trends. Great business development, client relationship, and presentation skills. Both team player and autonomous. Results-driven and committed to driving growth for both my clients and my team.

Josh Gallagher

Client President Asia Pacific

EssenceMediacom

Josh currently leads EssenceMediacom across APAC, tasked with scaling the agency’s capabilities and providing consistent leadership for its clients across the region. Concurrently, Josh has also recently been given the responsibility to oversee GroupM’s client strategy capability and talent communities.
In his 20+ years of experience in the industry, Josh has led teams to transform global client processes to combine media, creative, and data. In doing so he has won creative and technology awards on the biggest global stage, developed solutions that have redefined the digital practice and authored unique training approaches to constantly develop how teams better immerse themselves in our client’s business.

With global awards & jury experience, industry body representation, and countless speaking appearances Josh has a passion to help our people match the progress of consumers and technology.

Kabeer Chaudhary

Global CEO

M&C Saatchi Performance

Kabeer is a digital marketing leader with 15+ years of experience in the advertising industry. As Global CEO at M&C Saatchi Performance, Kabeer is responsible for the performance of the agency across regions, guiding a team of over 300 people to deliver impactful results for clients and building strong relationships with partners across the diverse markets. Passionate about the growing role of technology in advertising, from the methods of planning and buying to the way marketing data is measured and attributed, Kabeer is regularly involved in speaking engagements and has been selected as one of LinkedIn Power Profiles for his unique ability to simplify the digital jargon.

Nick Seckold

Regional Vice President, APAC

Microsoft Advertising

Nick is an experienced leader with an extensive background in Digital Marketing Communications, Business Strategy, Marketing Technology, Operations & P&L Management. With over 20 years in the digital advertising & media industry, he’s developed an acute understanding of what it takes to drive success in a complex and fragmented ecosystem. Throughout his career, Nick has been fortunate to work for and alongside many of the world’s most recognisable multinational companies in a number of markets around the world.

Reena Mishra

Senior Partner Sales Executive, India & SEA

Microsoft Advertising

Reena started her career in 1999 with Print media (Indian Express) as Brand associate and moved on to Television industry for good 8 years (Zee TV, Star News In India). She moved to Toronto and worked with Global media-Toronto, before becoming fascinated by digital industry and moving to Yahoo Inc. in 2009. Reena had a brief stint with Alibaba as Director – Agency Relationship before moving to Microsoft Advertising in 2018. She has worked across multiple cities in India and Canada.

Her experience has taught her that it takes innovation and inclusive culture as founding pillars to build a company with a vision of the future. The company needs to be grounded in its people and its consumers to make it a thriving entity with purpose.

Rohit Dosi

VP & GM – Strategic Revenue Partnerships

InMobi Advertising

Rohit Dosi is the VP & GM – Strategic Revenue Partnerships at InMobi. He is responsible for P&L management, revenue growth, partnerships for Microsoft Advertising business and the strategic partnerships with Microsoft across the globe. With over 8 years of experience, he has previously worked at the likes of Google and Rocket Internet. Rohit is also an entrepreneur having founded LataHun – a B2B hyperlocal logistics startup. Rohit has been featured in the 2022 Campaign 40 under 40 list and is a graduate from IIT Roorkee.

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.

Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.