Helen McRae

Helen McRae

Chief Growth and Marketing Officer

GroupM Asia Pacific

Helen takes on the responsibility of GroupM’s overall growth and business development in Asia Pacific and Oceania.

She is a long-standing Mindshare professional having worked as CEO for Europe, Middle East and Africa as well as CEO for Mindshare UK. She started at Mindshare in 2004 to lead the Unilever account in Europe and subsequently the global remit.

She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics and, of course, media.

She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart.

Helen is trying to stay one step ahead of her sons using ChatGPT by learning how to use it for her presentations and emails. Dinner table discussions have turned into lessons and tips. Education is being reinvented as is work!