Navigating 2024

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16 January 2024
Sofitel Singapore City Centre, Saga Ballroom, Level 5
2:00pm – 4:00pm UCT +8

Book your complimentary seats now

SYNOPSIS

When it comes to executing a successful marketing strategy in 2024, brands face a plethora of challenges, including managing and integrating a multitude of marketing tools and technologies, learning how to harness the power of AI and learning how to stay relevant and engaging to an increasingly discerning and informed consumer base.

But what are the critical trends and opportunities that brands should leverage on for success in 2024?

Join us on 16 Jan as we tick off the most important items marketer’s need to know, including:

Getting your MarTech strategy right
Aligning your marketing, product, and data teams towards the same objective
Leveraging AI for meaningful customer engagement
Getting the most out of customer data
Staying on top of upcoming trends and strategies

Featuring Bill Magnuson, Co-founder & CEO of Braze and leading marketing and tech professionals from across the region, this is the perfect opportunity to kickstart 2024, and ensure your team is ready for the year ahead.

Note: Due to limited seating, registration is restricted to no more than two representatives from the same company. Priority will be given to manager level roles and above. You will receive an official update regarding your invite within 24 hours of registering interest.

SPEAKERS

Bill Magnuson

Bill Magnuson

Cofounder and CEO

Braze

Dany Krivoshey

Dany Krivoshey

Chief Digital and Technology Officer

Unilever International Group

Mariam Asmar

Mariam Asmar

VP Strategic Consulting

Braze

Shahid Nizami

Shahid Nizami

Vice President, Sales, APAC

Braze

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

AGENDA

16 January 2024
2:00pm – 4:00pm UCT +8

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

13:00

Registration

14:00

Welcome & Opening Address

14:05

What’s Next in 2024? Building Authentic Engagement

Upcoming trends and insights
Leveraging AI as a creative muse
Mastering ‘deep personalisation’
Breaking down silos (data/teams/channels)
The future of martech and customer engagement

Featuring:

Bill Magnuson

Bill Magnuson

Cofounder and CEO

Braze

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

14:40

Networking Break

14:55

Panel Discussion: Prioritising Your Marketing Checklist

What marketers need to consider when preparing for 2024
Strategies for staying customer-centric regardless of channels
Challenges and opportunities for engaging with consumers in real time
Getting the most out of AI, Machine Learning, and other emerging technologies

Panelists:

Dany Krivoshey

Dany Krivoshey

Chief Digital and Technology Officer

Unilever International Group

Shahid Nizami

Shahid Nizami

Vice President, Sales, APAC

Braze

Moderator:

Rezwana Manjur

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

15:25

Closing Keynote

Successful case studies from leading brands
Insights and emerging trends
Things to think about in 2024 and beyond

Speaker:

Mariam Asmar

Mariam Asmar

VP Strategic Consulting

Braze

15:55

End of Event

Contact us

Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130

Bill Magnuson_Photo

Bill Magnuson

Cofounder and CEO

Braze

Bill Magnuson is the cofounder and CEO of Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze powers cross-channel marketing for more than 1,500 of the world’s largest enterprise and digital-first brands in 60+ countries. Braze seamlessly gathers and manages actionable customer data, allowing brands to reach their audience with targeted, personalized messaging experiences. Bill is continuously looking for ways to humanize the relationships between brands and customers to create stronger, more sustainable, and valuable relationships utilizing technology.

Bill’s professional background began at Google working on App Inventor for Android. There he helped universities unlock new opportunities in education by simplifying the complicated app development process. He later joined Bridgewater Associates, the world’s largest hedge fund. In 2011, he and fellow Braze cofounder Jon Hyman won the TechCrunch Disrupt Hackathon, cementing a relationship that would lead to Braze’s creation later that summer. Bill was recently recognized by Digiday as a 2019 Digiday Future Leader and Inc.’s “30 Under 30 Brilliant Young Entrepreneurs” for 2017. Bill holds a B.S. and
Masters of Engineering in Computer Science from MIT.

Dany Krivoshey_Photo

Dany Krivoshey

Chief Digital and Technology Officer

Unilever International Group

Dany is passionate about linking customers, businesses, teams, and technologies. He creates smooth and valuable customer and business experiences via purpose-driven productive environments. He managed growth in key FMCG strategic markets, including China, Japan, Indonesia, Thailand, and the US, with extensive knowledge in organization design, change and innovation management, organizational platforms (ERP SAP, CRM Salesforce), and analytics (ETL, BI, predictive).

Dany received his master’s degree in Economics, Strategy and Corporate Finance from Ben-Gurion University of the Negev.

Mariam Asmar_Photo

Mariam Asmar

VP Strategic Consulting

Braze

Currently the VP of Strategic Consulting at Braze, Mariam Asmar oversees the Business Value team, Industry Solutions, and the Creative Strategy function, including the 427° Innovation Lab. Mariam has also held senior roles at McCann London and McCann Paris.

Mariam was recognised as McCann UK’s Star Player of the Year for her role in driving a 400% growth at McCann London, and has spoken at several high-profile conferences including Cannes and DMEXCO, sharing insights on leveraging technology and creativity to reshape brand narratives.

A graduate of Georgetown University, Mariam is excited to sit in the dynamic intersection of creativity, technology, and brand strategy.

Shahid Nizami_Photo

Shahid Nizami

Vice President, Sales, APAC

Braze

With a rich background in Tech Sales Leadership and General Management, Shahid is a seasoned senior leader known for consistently surpassing targets and leading motivated teams with an innovative approach. With a profound understanding of the APAC market, he has successfully collaborated with a diverse range of clients, including large enterprises, SMBs, and startups, guiding them towards realizing their vision and achieving their goals.

A passionate advocate for efficient business growth and scaling, Shahid actively participates in industry events, sharing valuable insights and best practices. As an ICF accredited Associate Certified Coach, he is ardently focused on helping budding leaders and executives discover their potential through a solutions-focused coaching approach, empowering them to navigate challenges and achieve professional success.

Rezwana-Manjur-Regional-Editor

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.

Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.