Mariam Asmar

Mariam Asmar

VP Strategic Consulting

Braze

Currently the VP of Strategic Consulting at Braze, Mariam Asmar oversees the Business Value team, Industry Solutions, and the Creative Strategy function, including the 427° Innovation Lab. Mariam has also held senior roles at McCann London and McCann Paris.

Mariam was recognised as McCann UK’s Star Player of the Year for her role in driving a 400% growth at McCann London, and has spoken at several high-profile conferences including Cannes and DMEXCO, sharing insights on leveraging technology and creativity to reshape brand narratives.

A graduate of Georgetown University, Mariam is excited to sit in the dynamic intersection of creativity, technology, and brand strategy.