{"id":164,"date":"2022-07-14T13:00:44","date_gmt":"2022-07-14T13:00:44","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/?page_id=164"},"modified":"2022-10-18T08:04:31","modified_gmt":"2022-10-18T08:04:31","slug":"schedule","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Page title” module_class=”white-text page-title-box” _builder_version=”4.9.2″ _module_preset=”default” background_image=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/bg-parallax-01-1894×778-1.jpg” parallax=”on” locked=”off”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.9.2″ _module_preset=”default” max_width=”1366px” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

A full day of action-packed content<\/h2>\n

Conference Agenda<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row module_class=”agenda_day_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.9.2″]<\/p>\n

9:00am – 4:30pm
19 October, 2022<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda” module_class=”bg-white” _builder_version=”4.9.2″ background_enable_color=”off” custom_margin=”-26px||||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Agenda row” module_class=”agenda_topic_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.9.2″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/open-ico.png” title_text=”open-ico” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”9:00 am to 9:05 am” _builder_version=”4.9.2″]<\/p>\n

9:00 am to 9:05 am<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Opening address<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”9:05AM to 9:45AM” module_class=”time” _builder_version=”4.9.2″]<\/p>\n

9:05AM TO 9:45AM<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

An omnichannel marketer\u2019s guide to design-thinking \u2013 innovative solutions for complex problems<\/h3>\n

Marketers are often tasked to look at the next best thing, the latest trends and to foresee what consumers want, the issue is that this way of ideation translates to reliance on instincts and past experiences which could be limiting. Design thinking requires thorough understanding of problems and needs before looking at solutions, this helps eradicate misalignment between consumers and businesses when products or services are not selling as well as they should.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Matthew Lam” position=”Head of Brand and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Matthew-Lam-PHOTO.jpeg” admin_label=”Decathlon Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2OSJ9fQ==@” locked=”off”]<\/p>\n

Decathlon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”9:50AM TO 10:20AM” module_class=”time” _builder_version=”4.9.2″]<\/p>\n

9:50AM TO 10:20AM<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Ethical marketing and advertising \u2013 how the omnichannel landscape is changing brand safety and consumer behaviors<\/h3>\n

It\u2019s no longer feasible for businesses to neglect compliance issues, especially along the lines of privacy and consent in today\u2019s day and age, marketers are leveraging zero-party data to ensure they are given the consent and permission to perform remarketing and retargeting without compromising data concerns, but ethical marketing goes beyond just respect for privacy.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Karen Ho” position=”Head of Corporate and Community Sustainability” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Karen-Ho-PHOTO.jpg” admin_label=”WWF Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1NiJ9fQ==@” locked=”off”]<\/p>\n

WWF<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”10:25AM TO 10:55AM” module_class=”time” _builder_version=”4.9.2″]10:25AM TO 10:55AM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

A WHOLE NEW WORLD \u2013 MAKING SENSE OF METAVERSE AND NFTS FOR MARKETERS<\/h3>\n

The Hong Kong marketing scene has been abuzz with NFT and metaverse-related executions. Along with conversations around web3, the space is one that many marketers are now trying to decode. However, with markets slowly opening up, how will the virtual world collide with the physical? We discuss all the opportunities and challenges will this new era bring for brands and marketers.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”MODERATOR:” _builder_version=”4.9.2″ _module_preset=”default”]MODERATOR:<\/strong>[\/et_pb_text][et_pb_team_member name=”Cecilia Chan” position=”Marketing Director, Asia, Valuation & Advisory Services” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Cecilia-Chan.jpg” admin_label=” Colliers” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NjkifX0=@” locked=”off”]<\/p>\n

Colliers<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”PANELLISTS” _builder_version=”4.9.2″ _module_preset=”default” global_module=”1165″ saved_tabs=”all” locked=”off”]<\/p>\n

PANELLISTS:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”David Leung” position=”Head of Branding + Research and Development” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/David-Leung-PHOTO.jpg” admin_label=”Hong Kong Maxim\u2019s Group” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTgifX0=@” locked=”off”]<\/p>\n

Hong Kong Maxim\u2019s Group<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Anson Leung” position=”Co-Founder, Business Director” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/pontac_anson.jpg” admin_label=”Pontac” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOTMifX0=@” locked=”off”]<\/p>\n

Pontac<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Anson Shum” position=”Vice President, Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Anson-Shum-PHOTO.jpg” admin_label=”SAUVEREIGN” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwMjcifX0=@” locked=”off”]SAUVEREIGN<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Agenda row” module_class=”agenda_topic_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.9.2″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/caffe-ico.png” title_text=”caffe-ico” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”10:55 am to 11:10 am” _builder_version=”4.9.2″]<\/p>\n

10:55 am to 11:10 am<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Networking Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”11:10 AM TO 11:40 AM” module_class=”time” _builder_version=”4.9.2″]11:10 AM TO 11:40 AM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

FIRESIDE CHAT: Defining an efficient omnichannel strategy<\/h3>\n

Omnichannel has been the “go-to” strategy of marketers in this digital era of connectivity. It is the goal that everyone is aiming for but few know how to achieve it. Having to develop an omnichannel strategy is a process that can be made easier through connectivity and efficient planning. Join us, as we chart the roadmap and identify the highs and pitfalls of preparing for your omnichannel strategy.<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]<\/p>\n

HOST:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Zoe Auclair-Boissonnat” position=”Head of Conferences” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/10\/Zoe-Auclair-Boissonnat-PHOTO.jpeg” admin_label=”PRIZM” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]<\/p>\n

SPEAKER:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”William Ferrell II” position=”Associate Director, Digital Branding APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/10\/William-Ferrell-II_p.jpg” admin_label=”PRIZM” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNTkifX0=@” locked=”off”]<\/p>\n

Colgate-Palmolive<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”11:45 AM TO 12:15 PM” module_class=”time” _builder_version=”4.9.2″]11:45 AM TO 12:15 PM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

THE CONVERSATIONALIST MARKETER \u2013 MESSAGING BOT MARKETING<\/h3>\n

Chatbots are now commonplace, but consumers are not always drawn to conversations with a bot; most continue to prefer human interaction, which comes at greater costs to businesses. It is vital to design a chatbot that is consumer-centric covering omnichannel touch points. What are the pull factors that marketers shall create? Is it gamification or is it a seamless integration with CRM?<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Jeffrey Hau” position=”Co-Founder & Director” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Prizm-Jeff-p.jpg” admin_label=”PRIZM” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNjcifX0=@” locked=”off”]PRIZM<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”12:20 PM TO 12:50 PM” module_class=”time” _builder_version=”4.9.2″]12:20 PM TO 12:50 PM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Overcoming the chain \u2013 why supply chain matters to marketers<\/h3>\n

Supply chain has typically been relegated to operations and logistics function, but with e-commerce now at the forefront of consumer experiences and journeys, aligning marketing goals with stock capacity, real-time inventory stock-check, creating real-time urgency, are things that marketers cannot neglect. Being well attuned to your business\u2019 delivery capabilities is what sets apart great marketers from the rest.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”MODERATOR:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]MODERATOR:<\/strong>[\/et_pb_text][et_pb_team_member name=”Chelsea Perino” position=”Managing Director, Global Marketing & Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Chelsea-Perino-PHOTO-scaled.jpg” admin_label=”The Executive Centre” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNCJ9fQ==@” locked=”off”]<\/p>\n

The Executive Centre<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”PANELLISTS” _builder_version=”4.9.2″ _module_preset=”default” global_module=”1165″ saved_tabs=”all” locked=”off”]<\/p>\n

PANELLISTS:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Fai Leung” position=”Associate Director, Omni Channel Business Integration” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Fai-Leuing-PHOTO.jpg” admin_label=”Chow Sang Sang Holdings International Ltd” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNCJ9fQ==@” locked=”off”]<\/p>\n

Chow Sang Sang Jewellery Company\u00a0<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Suki Cheung” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Suki-Cheung_photo.jpg” admin_label=”CN Logistics” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk5MyJ9fQ==@” locked=”off”]<\/p>\n

CN Logistics<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Agenda row” module_class=”agenda_topic_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.9.2″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/launch-ico.png” title_text=”launch-ico” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”12:50 pm to 2:00 pm” _builder_version=”4.9.2″]<\/p>\n

12:50 pm to 2:00 pm<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Lunch<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”2:00 PM to 2:30 PM” module_class=”time” _builder_version=”4.9.2″]2:00 PM to 2:30 PM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

At their best \u2013 nurturing loyalty in your omnichannel strategy<\/h3>\n

Consumers expect brands to empathise with their purpose and needs and not merely selling them an offering, this is increasingly the case amongst highly competitive products and services in which this could be the differentiating factor in whether your business becomes the choice pick for your customers. In fact, consumers would even prefer to pay a premium for a brand that works in their favour when it comes down to wellbeing and purpose.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Michel Wong” position=”Head of Consumer Communications, APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Michel-Wong-PHOTO.jpg” admin_label=”Deliveroo” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4NyJ9fQ==@” locked=”off”]<\/p>\n

Deliveroo<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”2:35 PM to 3:05 PM” module_class=”time” _builder_version=”4.9.2″]2:35 PM to 3:05 PM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Utilising PropTech to redefine real estate marketing<\/h3>\n

The real estate industry is no exception when it comes to business sectors being impacted by digital disruption. In comparison to other industries such as eCommerce, Fintech, Healthtech, real estate has seen a late adoption of digitalization. However, we have witnessed incredible advancement in the past few years. Proptech include big data, AI, machine learning, VR, AR, the internet of things (IoT) and blockchain are growing quickly to enhance the house-purchasing experience and boosting the operational efficiency for real estate agents and society. \u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Lawrence Chau” position=”Head of Marketing Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/10\/Lawrence-Chau-PHOTO.jpg” admin_label=”Deliveroo” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMjIifX0=@” locked=”off”]<\/p>\n

Midland Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Agenda row” module_class=”agenda_topic_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.9.2″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/caffe-ico.png” title_text=”caffe-ico” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”3:05 pm to 3:20 pm” _builder_version=”4.9.2″]<\/p>\n

3:05 pm to 3:20 pm<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Networking Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”3:25 PM TO 3:55 PM” module_class=”time” _builder_version=”4.9.2″]3:25 PM TO 3:55 PM<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

Signs of the Digital Times – Omnichannel Journey of a traditional company<\/h3>\n

For companies that come with history and legacy, it may take a long journey to go from traditional to innovative. The marketing department understands that having an omnichannel strategy is essential for its aspiration of growth and market relevance, especially in a challenging environment. How does one go about educating and motivating the rest of the company to move in the right direction? Join us as we partake on a sharing that charts a traditional group\u2019s omnichannel road map – looking at the challenges and opportunities, and what lies ahead.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”SPEAKER:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]SPEAKER:<\/strong>[\/et_pb_text][et_pb_team_member name=”Philip Chau” position=”Vice President, Head of Group Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Philip-Chau-PHOTO.jpg” admin_label=”Regal Hotels Internal” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNDUifX0=@” locked=”off”]<\/p>\n

Regal Hotels International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”3:55 PM to 4:30 PM” module_class=”time” _builder_version=”4.9.2″]<\/p>\n

3:55 PM to 4:30 PM<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

The marketer\u2019s almanac 2023 \u2013 trendsetting for the year ahead<\/h3>\n

A succinct look at what\u2019s to come and to stay well ahead of the curve, we look at what\u2019ve been the major driving forces and shifts that have changed marketing and the marketing profession, how do marketers stay on top of their game in the year(s) to come.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”MODERATOR:” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]MODERATOR:<\/strong>[\/et_pb_text][et_pb_team_member name=”Kevin Tsang” position=”Vice President, Head of Distribution & Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Kevin-Tsang-PHOTO.jpg” admin_label=”Blue” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkyOSJ9fQ==@” locked=”off”]<\/p>\n

Blue<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”PANELLISTS” _builder_version=”4.9.2″ _module_preset=”default” global_module=”1165″ saved_tabs=”all” locked=”off”]<\/p>\n

PANELLISTS:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Margaret Mok” position=”Head of Product & Segment Marketing, Consumer Banking Group and Wealth Management” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Margaret-Mok-PHOTO.jpg” admin_label=”DBS Bank” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2NyJ9fQ==@” locked=”off”]<\/p>\n

DBS Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Tamara Grindrod” position=”General Manager, North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Tamara-Grindrod-Hasbro.jpg” admin_label=”Hasbro” _builder_version=”4.9.2″ _module_preset=”default” locked=”off”]Hasbro<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Ivy Wong” position=”Head of Marketing, Mobility” image_url=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Ivy-Wong-PHOTO.jpg” admin_label=”Shell Hong Kong Ltd” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxNiJ9fQ==@” locked=”off”]<\/p>\n

Shell Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Agenda row” module_class=”agenda_topic_headline” _builder_version=”4.9.2″ collapsed=”off”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.9.2″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/wp-content\/uploads\/sites\/37\/2022\/07\/end-ico.png” title_text=”end-ico” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.9.2″][et_pb_text admin_label=”4:30 pm” _builder_version=”4.9.2″]4:30 pm[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”]<\/p>\n

End of Omnichannel Marketing Asia<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” module_class=”section-animate-gradient full-width-section ” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||||false|false” disabled=”on” locked=”off”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”||60px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_code _builder_version=”4.9.2″ _module_preset=”default”] [\/et_pb_code][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNSJ9fQ==@” button_text=”REQUEST AGENDA” button_alignment=”center” _builder_version=”4.9.2″ _dynamic_attributes=”button_url” _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A full day of action-packed content Conference Agenda9:00am – 4:30pm19 October, 20229:00 am to 9:05 amOpening address9:05AM TO 9:45AMAn omnichannel marketer\u2019s guide to design-thinking \u2013 innovative solutions for complex problems Marketers are often tasked to look at the next best thing, the latest trends and to foresee what consumers want, the issue is that this […]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-164","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda - Omnichannel Marketing Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - 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