{"id":1027,"date":"2022-09-13T05:51:09","date_gmt":"2022-09-13T05:51:09","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/?p=1027"},"modified":"2022-09-13T05:51:57","modified_gmt":"2022-09-13T05:51:57","slug":"anson-shum","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/","title":{"rendered":"Anson Shum"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;gradient-1-section  members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2022 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1366px&#8221; global_module=&#8221;817&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h2\" style=\"text-align: center\">Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Anson-Shum-PHOTO.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Anson Shum &#8211; PHOTO&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h3>Anson Shum<\/h3>\n<h4>Vice President, Marketing<\/h4>\n<h5>SAUVEREIGN<\/h5>\n<p>Anson is an entrepreneurial marketer with over 15+ years\u2019 experience across a number of industries including Sustainability, Luxury goods, Fashion retail, Travel, F &amp; B and lifestyle.<\/p>\n<p>His recent work has been predominantly in supporting start-ups on brand building, digital marketing and social media strategy. Splitting his time between passion projects as a marketing consultant and OOKONN.<\/p>\n<p>Co-founded digital travel lifestyle brand OOKONN, where he plays a key role in branding and was awarded <em>40 under 40<\/em> by Prestige magazine. The products were sold to 36 counties worldwide and featured in New York Times, Vogue and Forbes.<\/p>\n<p>Prior to starting his own business, Anson spent over a decade in senior regional marketing roles for companies such as HUGO BOSS AG, Bluebell Group, Jimmy Choo and Oettinger Davidoff. He also possesses a fashion degree at Central Saint Martins (CSM), University of the Arts London.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2022 -more&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1366px&#8221; global_module=&#8221;899&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h2\" style=\"text-align: center;\">View other speakers&#8217; profiles<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers 2022&#8243; module_class=&#8221;color4-box&#8221; _builder_version=&#8221;4.9.2&#8243; 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_builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Fai Leung&#8221; position=&#8221;Associate Director, Omni Channel Business Integration&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Fai-Leuing-PHOTO.jpg&#8221; admin_label=&#8221;Chow Sang Sang Holdings International Ltd&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNCJ9fQ==@&#8221;]<\/p>\n<p><strong>Chow Sang Sang Jewellery Company Limited<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Suki Cheung&#8221; position=&#8221;Director \u2013 Global Commerce &#038; 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B and lifestyle. His recent work has been predominantly in supporting start-ups on brand building, digital marketing and social media strategy. Splitting his time [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","hentry","category-2022-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anson Shum - Omnichannel Marketing Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anson Shum - Omnichannel Marketing Asia\" \/>\n<meta property=\"og:description\" content=\"Speaker&#039;s ProfileAnson Shum Vice President, Marketing SAUVEREIGN Anson is an entrepreneurial marketer with over 15+ years\u2019 experience across a number of industries including Sustainability, Luxury goods, Fashion retail, Travel, F &amp; B and lifestyle. His recent work has been predominantly in supporting start-ups on brand building, digital marketing and social media strategy. Splitting his time [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Marketing Asia\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T05:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T05:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/07\/OMA2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/\",\"name\":\"Anson Shum - Omnichannel Marketing Asia\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/#website\"},\"datePublished\":\"2022-09-13T05:51:09+00:00\",\"dateModified\":\"2022-09-13T05:51:57+00:00\",\"author\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anson Shum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/#website\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/\",\"name\":\"Omnichannel Marketing Asia\",\"description\":\"Just another Marketing Interactive Conferences Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anson Shum - Omnichannel Marketing Asia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/anson-shum\/","og_locale":"en_US","og_type":"article","og_title":"Anson Shum - Omnichannel Marketing Asia","og_description":"Speaker's ProfileAnson Shum Vice President, Marketing SAUVEREIGN Anson is an entrepreneurial marketer with over 15+ years\u2019 experience across a number of industries including Sustainability, Luxury goods, Fashion retail, Travel, F &amp; B and lifestyle. His recent work has been predominantly in supporting start-ups on brand building, digital marketing and social media strategy. 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