{"id":1215,"date":"2022-09-28T07:43:19","date_gmt":"2022-09-28T07:43:19","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/?p=1215"},"modified":"2022-09-28T07:45:35","modified_gmt":"2022-09-28T07:45:35","slug":"alice-au","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/alice-au\/","title":{"rendered":"Alice Au"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;gradient-1-section  members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2022 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1366px&#8221; global_module=&#8221;817&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h2\" style=\"text-align: center\">Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221; align-items: center;&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; custom_padding__hover=&#8221;|||&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Alice-Au-PHOTO.jpeg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Alice Au &#8211; PHOTO&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Alice Au<\/h3>\n<h4>Group Head of Digital Marketing<\/h4>\n<h5>Wharf Hotels<\/h5>\n<p>Being a veteran in Digital and CRM, Alice is holding over 20 years of experience in customer-centric marketing management specializing in marketing automation &amp; e-Commerce, integrated marketing, performance marketing and China Social like WeChat. Alice had been instrumental in leading companies renowned for digital innovations in PRC and rest of the world \u2013 including Estee Lauder Companies, DFS Group, CITIC Bank and PCCW, etc.<\/p>\n<p>During her earlier stage in hospitality with Langham Hospitality Group and Sino Hotels, she had championed the first Hotel Loyalty Programme Mobile App to be downloadable from Apple App Store and also had won two accolades for her hotels in the first ECOMMAS Awards organized by the Marketing Interactive back in \u20182017. More recently Alice had launched out many industry-first innovations in Digital Customer Engagement that drives DTC business growth in O2O way, just named a few like Social CRM via WeChat, holistic customer cultivation journey using mobile sign-up for ROW, instant points redemption with geo-targeting and blockchain partnerships.<\/p>\n<p>Alice is currently Group Head of Digital Marketing for Wharf Hotels, spearheading the group\u2019s digital transformation \u2013 rethinking the digital future to fuel the Omni-channel and eCommerce developments for the luxury segments in hospitality. Alice\u2019s remit will foster the deployment of new technology &amp; innovations to achieve customer engagement through results-driven Digital Marketing for both the Niccolo and Marco Polo Hotels brands worldwide.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2022 -more&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1366px&#8221; global_module=&#8221;899&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h2\" style=\"text-align: center;\">View other speakers&#8217; profiles<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Fai Leung&#8221; position=&#8221;Associate Director, Omni Channel Business Integration&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Fai-Leuing-PHOTO.jpg&#8221; admin_label=&#8221;Chow Sang Sang Holdings International Ltd&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNCJ9fQ==@&#8221;]<\/p>\n<p><strong>Chow Sang Sang Jewellery Company Limited<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Suki Cheung&#8221; position=&#8221;Director \u2013 Global Commerce &#038; 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admin_label=&#8221;Decathlon Hong Kong&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2OSJ9fQ==@&#8221;]<\/p>\n<p><strong>Decathlon Hong Kong<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Michel Wong&#8221; position=&#8221;Head of Consumer Communications, Asia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Michel-Wong-PHOTO.jpg&#8221; admin_label=&#8221;Deliveroo&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4NyJ9fQ==@&#8221;]<strong>Deliveroo<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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