{"id":388,"date":"2022-07-19T06:43:09","date_gmt":"2022-07-19T06:43:09","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing\/?p=388"},"modified":"2022-07-19T06:43:09","modified_gmt":"2022-07-19T06:43:09","slug":"adriana-lica","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/adriana-lica\/","title":{"rendered":"Adriana Lica"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

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Adriana Lica<\/h3>\n

Director of Growth Marketing<\/h4>\n

Bullish<\/h5>\n

Adriana is a growth strategist, specialising in digital marketing and sales. She currently leads global retail GTM strategy at Bullish (www.bullish.com), and previously has worked at HSBC and Swire Properties in marketing leadership roles. Prior to joining Bullish, she was responsible for launching PayMe and leading a team looking after its consumer and business growth in HK, making it the most used payment app on the market.<\/p>\n

In her spare time, Adriana is an angel investor and entrepreneur, having co-founded Rockit (www.getrockit.co) \u2013 Hong Kong\u2019s first B2B2C fitness & health marketplace, and invested in Aya (www.ayacare.ng) in Nigeria \u2013 Africa\u2019s first women-led period care with a social impact.<\/p>\n

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Emarsys<\/strong><\/p>\n

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Fossil Group Asia Pacific<\/strong><\/p>\n

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Fossil Group Asia Pacific<\/strong><\/p>\n

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Speaker’s ProfileAdriana Lica Director of Growth Marketing Bullish Adriana is a growth strategist, specialising in digital marketing and sales. She currently leads global retail GTM strategy at Bullish (www.bullish.com), and previously has worked at HSBC and Swire Properties in marketing leadership roles. Prior to joining Bullish, she was responsible for launching PayMe and leading a […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-2021-speakers"],"yoast_head":"\nAdriana Lica - Omnichannel Marketing Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/adriana-lica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adriana Lica - Omnichannel Marketing Asia\" \/>\n<meta property=\"og:description\" content=\"Speaker's ProfileAdriana Lica Director of Growth Marketing Bullish Adriana is a growth strategist, specialising in digital marketing and sales. 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