Lia Merdekawaty

Vice President, Corporate Communications

AIA

Lia Merdekawaty is a seasoned communications leader serving as vice president of corporate communications at AIA, where she leads the development and execution of integrated communication strategies to strengthen corporate reputation, stakeholder trust, and brand positioning.

Prior to joining AIA, Merdekawaty built an extensive career in leading communications consulting firms, where she advised clients across a wide range of industries on strategic communications. In this role, she managed diverse portfolios and partnered with senior stakeholders to design and implement impactful communication strategies, covering corporate positioning, reputation management, stakeholder engagement, and crisis communications. Her cross-industry exposure has equipped her with a strong ability to adapt messaging to complex business environments and evolving market dynamics.

Throughout her career, Merdekawaty has demonstrated a proven ability to lead high-impact communication initiatives, including brand campaigns, executive communications, and crisis management efforts. Her leadership has contributed to enhancing organizational visibility, strengthening brand credibility, and fostering a culture of transparent and effective communication.