Speaker's Profile
Sabrina Azmi
Research Solutions Director, Asia
CARMA
Sabrina Azmi is CARMA’s research solutions director for Asia, driving measurement best practice and building research frameworks that shape client communication strategies.
She works directly with clients and prospects across the region to translate complex media and communications data into clear strategic direction. Her approach centres on building measurement frameworks tailored to each organisation’s goals, giving teams the evidence they need to make confident decisions.
She holds AMEC certification as a communications analysis specialist and brings eight years of media intelligence experience across Asia. Since joining CARMA in 2019, she has led award-winning work for clients across the region.
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