{"id":12960,"date":"2022-07-25T15:26:15","date_gmt":"2022-07-25T07:26:15","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?page_id=12960"},"modified":"2026-04-10T16:37:25","modified_gmt":"2026-04-10T08:37:25","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

12 AUGUST 2026<\/h3>\n

AGENDA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”agenda” module_class=”section-standard-color agenda” _builder_version=”4.16″ background_enable_color=”off” z_index_tablet=”500″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:00am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

8:00am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

8:50am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” module_class=”agenda_row_break” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Innovate ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Innovate <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:00am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Opening fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Humanity at home: Navigating global tensions in a multicultural Malaysia ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Humanity at home: Navigating global tensions in a multicultural Malaysia<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:45AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:45AM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Seeing the signs: Moving from media monitoring to conversational intelligence” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Seeing the signs: Moving from media monitoring to conversational intelligence<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10.15am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10.15am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Taking a stand or bowing out: What\u2019s right for your brand? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Taking a stand or bowing out: What\u2019s right for your brand?<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10.45am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10.45am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking break ” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:15 AM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world<\/span><\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:45 AM<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Trust under pressure: B2B crisis communications in practice” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Trust under pressure: B2B crisis communications in practice<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

12:15 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Chatbots for internal communications \u2013 Yes, chatbots!” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Chatbots for internal communications \u2013 Yes, chatbots!<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:45 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

12:45 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking lunch <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”1:45 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

1:45 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”PR, marketing or social: Where does the bleed end? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

PR, marketing or social: Where does the bleed end?<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2:15 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2:15 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row ” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row section-second-color” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93 Measurement in the era of machines: What defines success in the new attention and bot economy?\u00a0 ” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_width_bottom=”2px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

[Case study]<\/strong> Measurement in the era of machines: What defines success in the new attention and bot economy?\u00a0<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 Government relations in the front seat amidst international volatility” _builder_version=”4.27.0″ _module_preset=”default” border_width_bottom=”2px” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> Government relations in the front seat amidst international volatility<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 What the C in CSR stands for: Community, not campaigns” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> What the C in CSR stands for: Community, not campaigns<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:15 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:15 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:45 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:45 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Reputation as trust architecture: Managing misinformation and disinformation in a sea of synthetic content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Reputation as trust architecture: Managing misinformation and disinformation in a sea of synthetic content<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:15 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:15 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Fireside chat” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Commercialised newsrooms: The blurring lines between earned and paid media” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Commercialised newsrooms: The blurring lines between earned and paid media<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:45 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:45 PM<\/p>\n

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End of conference<\/h4>\n

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