{"id":12960,"date":"2022-07-25T15:26:15","date_gmt":"2022-07-25T07:26:15","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?page_id=12960"},"modified":"2026-07-23T11:42:08","modified_gmt":"2026-07-23T03:42:08","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

12 AUGUST 2026<\/h3>\n

AGENDA<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”agenda” module_class=”section-standard-color agenda” _builder_version=”4.16″ background_enable_color=”off” z_index_tablet=”500″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:00am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

8:00am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

8:50am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” module_class=”agenda_row_break” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Innovate ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Innovate <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:00am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Opening fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”OpenAI, open mic: Navigating trust, visibility and public expectations at AI scale” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

OpenAI, open mic: Navigating trust, visibility and public expectations at AI scale<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Moderator:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief ” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg” admin_label=” MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Jake Wilczynski” position=”Head of Communications, APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/06\/Jake_headshot.jpeg” admin_label=”OpenAI” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]OpenAI[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:45AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:45AM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Reputation as trust architecture: Managing the forces distorting public perception” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Reputation as trust architecture: Managing the forces distorting public\u00a0<\/span><\/span>perception<\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Shukreen Ma” position=”General Manager, Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2022\/10\/SHUKREEN-PROFILE-img.jpg” admin_label=”Malaysia Airports” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MzIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Malaysia Airports<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10.15am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10.15am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Taking a stand or bowing out: What\u2019s right for your brand? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Taking a stand or bowing out: What\u2019s right for your brand?<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Panellists:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Alia Emira Ismail” position=”Head of PR and Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/03\/Alia_Photo.jpg” admin_label=”Berjaya Food (BFood)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMjI1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Berjaya Food (BFood)[\/et_pb_team_member][et_pb_team_member name=”Jeremiah Rodrigues” position=”General Manager, Malaysia and the Philippines” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/07\/jeremiah-img2.jpg” admin_label=”CARMA” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MTE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

CARMA<\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Raja Nurmaria Murni Raja Nur Azmi” position=”Executive Director, Group Corporate Affairs MYSG” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/04\/Murni_Photo.jpg” admin_label=”Nestl\u00e9 Malaysia” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMzE1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Nestl\u00e9 Malaysia[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10.45am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10.45am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking break ” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:15 AM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Windy Anindya Putri” position=”Country Head of Malaysia and Indonesia” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/Windy-Anindya-Putri-img.jpg” admin_label=”Redhill” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Redhill[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:45 AM<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Trust under pressure: B2B crisis communications in practice” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Trust under pressure: B2B crisis communications in practice<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Moderator:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Joey Gan” position=”Moderator” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/JoeyGan_img.jpg” admin_label=”Joey Gan – moderator” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Panellists:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Diyana Kamar” position=”Head of Group Corporate Communications and Sustainability” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/06\/Diyana-Kamar-img.jpg” admin_label=”Pacific Inter-Link” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Pacific Inter-Link[\/et_pb_team_member][et_pb_team_member name=”Alicia Ann” position=”Head, Group Corporate Communications and Branding” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/03\/Alicia_Photo.jpeg” admin_label=”PETRA Energy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMTc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PETRA Energy[\/et_pb_team_member][et_pb_team_member name=”Budi Citawan” position=”Head, Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/04\/Budi-Citawan.jpg” admin_label=”UEM Edgenta” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

UEM Edgenta<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

12:15 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Lightning Talk]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Trust and truth: The evolving role of newswire and press release in the age of AI” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Trust and truth: The evolving role of newswire and press release in the age of AI<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Moderator:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief ” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg” admin_label=” MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Jennifer Kok” position=”Founder and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/06\/Jennifer-Kok_img.jpeg” admin_label=”Media OutReach Newswire” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Media OutReach Newswire[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

12:30 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking lunch <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

1:30 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”More than reputation: The new mandate for corporate affairs in driving national progress” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

More than reputation: The new mandate for corporate affairs in driving national progress<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Finaswani Zin” position=”Corporate Affairs and Engagement Director” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/Finaswani-img.jpeg” admin_label=”L\u2019Or\u00e9al Malaysia-Singapore” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjUwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

L\u2019Or\u00e9al Malaysia-Singapore<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2:00 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Measurement in the era of machines: What defines success in the new attention and bot economy?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Measurement in the era of machines: What defines success in the new attention and bot economy?<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2:30 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2:30 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Seeing the signs: Moving from media monitoring to conversational intelligence” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Seeing the signs: Moving from media monitoring to conversational intelligence<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” module_class=”agenda_row ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” module_class=”agenda_row section-second-color” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93 Measurement in the era of machines: What defines success in the new attention and bot economy? ” _builder_version=”4.27.0″ _module_preset=”default” border_width_bottom=”2px” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> Measurement in the era of machines: What defines success in the new attention and bot economy?\u00a0<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 Government relations in the front seat amidst international volatility” _builder_version=”4.27.0″ _module_preset=”default” border_width_bottom=”2px” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> Government relations in the front seat amidst international volatility<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 Comms as business partner: Becoming a catalyst for growth and community impact” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> Comms as business partner: Becoming a catalyst for growth and community impact<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Sharon Roberts” position=”Head of Communications, Southeast Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/06\/Sharon_headshot2.jpeg” disabled_on=”on|on|on” admin_label=”Danone” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Nzc3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Danone<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:00 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:30 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Comms as business partner: Becoming a catalyst for growth and community impact” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Comms as business partner: Becoming a catalyst for growth and community impact<\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Sharon Roberts” position=”Head of Communications, Southeast Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/06\/Sharon_headshot2.jpeg” admin_label=”Danone” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Nzc3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Danone<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:00 PM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”PR, marketing or social: Where does the bleed end? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

PR, marketing or social: Where does the bleed end?<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Moderator:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Ben Foo” position=”Chief Executive Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/Ben-Foo_img.jpg” admin_label=”Woodpeckers Group” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzQ5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Woodpeckers Group<\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Panellists:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Amelia Lim” position=”Head of Group Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/08\/Amelia_Photo.jpeg” admin_label=”OSK Group” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]OSK Group[\/et_pb_team_member][et_pb_team_member name=”Angeline Tung Tze Ling” position=”Head of Customer, Brand and Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/Angeline_Photo.jpg” admin_label=”Prudential Malaysia” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Prudential Malaysia[\/et_pb_team_member][et_pb_team_member name=”Daryl Ho” position=”Managing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/07\/Daryl-Ho_img.jpg” admin_label=”We. Communications” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNzcxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

We. Communications<\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Tammy Toh” position=”Regional Head, Group Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2026\/06\/Tammy_Photo.jpg” disabled_on=”on|on|on” admin_label=”CIMB” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNjA0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]CIMB[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:45 PM<\/p>\n

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End of conference<\/h4>\n

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