{"id":20320,"date":"2025-06-04T09:34:06","date_gmt":"2025-06-04T01:34:06","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/?p=20320"},"modified":"2026-03-16T19:43:57","modified_gmt":"2026-03-16T11:43:57","slug":"lee-shin-yiing","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/lee-shin-yiing\/","title":{"rendered":"Lee Shin Yiing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;first-section first-rows-max section-standard-color&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Speakers profile text 2026&#8243; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;21026&#8243; saved_tabs=&#8221;all&#8221; 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header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/06\/Shin-Yiing.jpg&#8221; title_text=&#8221;Shin-Yiing&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Lee Shin Yiing<\/h3>\n<h4>Senior Journalist<\/h4>\n<h5>MARKETING-INTERACTIVE<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Lee Shin Yiing is a senior journalist at MARKETING-INTERACTIVE, covering news and insights for advertising, marketing, communications, and branding. She has a keen eye for how Southeast Asia&#8217;s rich culture weaves into bold campaigns and punchy ads, and she also hosts the MARKETING CONNECTED podcast series. <\/p>\n<p>Before stepping into the world of marketing, Lee led the newsroom at BFM 89.9, where she covered politics, corporate news, economics, and public policy in Malaysia. In addition to presenting the morning news, she has interviewed some of Malaysia\u2019s most prominent business leaders and politicians. 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_builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;A\u2019bidah Zaid Shirbeeni&#8221; position=&#8221;Senior Journalist&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/05\/abidah-zs.2.jpg&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; A\u2019bidah Zaid Shirbeeni&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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