WHEN
3 SEPTEMBER 2025
TIME
9AM – 5PM
WHERE
MANILA, PHILIPPINES
SOCIAL
#PRASIA
THE LAUNCH OFFER ENDS IN
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HERE’S WHAT YOU CAN EXPECT AT THE CONFERENCE
CCOs, CEOs, PR leaders and more.
Local and global experts sharing key insights on PR and communications.
Keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, and leadership exchange.
of intensive learning from a community of PR trailblazers.
ABOUT PR ASIA 2025
Following successful editions in Singapore and Malaysia, the conference now makes its highly anticipated debut in the Philippines. Far from your usual industry event, PR Asia is where the brightest and boldest minds in communications converge to challenge convention, ignite bold ideas, and shape the future of PR.
At PR Asia Philippines 2025, dive into unfiltered conversations on restoring credibility in the face of a crisis or misinformation; learn how to craft real resonance in a world of fragmented influence; and reevaluate PR’s value in this AI-driven space. If you’re ready to push boundaries and own the PR game, this is where you need to be.

3 ESSENTIAL THEMES WE ARE EXPLORING
Restoring credibility amidst a crisis, misinformation, and chaos
With misinformation spreading fast and wide, brands are constantly under the spotlight, and their crisis communications capabilities are being put to the test. Every message, action, or affiliation is being intensely scrutinised by a vocal and polarised public. PR professionals must stay grounded, navigate with clarity and confidence, and foster trust through transparent communication and resilient strategies.
Creating resonance in an age of decentralised influence
The power to shape public opinion today is shared across influencers, content creators, and online communities, resulting in a landscape of fragmented influence. Achieving true resonance now requires striking the right balance between digital relevance and trusted media relationships. For PR professionals, success lies in seamlessly blending both to build authenticity and lasting impact.
Redefining PR’s value in an AI-powered world
As AI rapidly gains ground across industries, PR is entering a new age of possibilities and challenges. It is no longer just about adopting the latest tools; PR professionals are expected to elevate human creativity, emotional intelligence, and authentic storytelling alongside technology. The real opportunity comes from using AI to enhance, not replace, the heart of PR especially in the Philippines, where personal connections matter.
2025 SPEAKERS
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Jeff Cape
Head of Digital and PR
Chowking Philippines

Caitlin Punzalan
Corporate and Government Affairs Lead
Mondelēz Philippines

Dan Mejia
Vice President, PR and Media Strategy

Kim Dy
Head of Brands and Communications

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
WHY #PRASIA IS THE PLACE TO BE

Power-packed learning
Get ahead of the curve with real insights from industry powerhouses, trailblazing thought leaders, and top PR strategists. Learn the latest trends, master breakthrough strategies, and tackle the industry’s toughest challenges head-on. Walk away with fresh perspectives, actionable solutions, and the confidence to own the future of PR.

Networking opportunities
Surround yourself with the industry’s most influential voices and forward-thinking professionals. Exchange fresh ideas, share real-world experiences, and build connections that open doors to new opportunities. Whether it’s sparking collaborations or gaining invaluable insights, this is where the conversations that shape PR’s future happen.

Sharpen your expertise
Polish your communication and media relations skills, craft high-impact PR campaigns, and master crisis management with confidence. Strengthen your leadership and strategic thinking while staying ahead of emerging technologies and evolving industry dynamics. This is where PR professionals transform knowledge into action and stay ahead of the curve.

Cutting-edge solutions
In a landscape where no challenge has a single solution, PR Asia will sharpen your ability to think critically, act strategically, and adapt with agility. Gain the frameworks, tools, and insights to dissect complex issues, explore multiple solutions, and execute with confidence. This is where innovation meets strategy because the future of PR demands nothing less.
If you fall under any of the following roles, PR Asia is for you!
C-Suite
- Chief executive officer
- Chief communications officer
- Chief content officer
- Chief customer officer
- Chief marketing officer
- Chief innovation officer
- Editor-in-chief
VPs/Directors/Heads/Managers of
- Community relations/engagement
- Content
- Corporate affairs
- Corporate communications
- Crisis management
- Digital content
- Editorial
- External communications
- External relations
- Internal communications
- Marketing
- Marketing communications
- Media relations
- PR and communications
- Public affairs
- Public information
- Public relations
- Reputation
- Social media
- Stakeholder management
Government/Agencies/Consultants
- Agency account manager
- Agency principal
- Client success manager
- Copywriter
- Journalist
- PPC, SEM, and content strategist
- Publicist
- Public relations specialist
- Relationship manager
- SEO specialist
- Spokesperson
- Technical writer
WHY YOU SHOULD SPONSOR PR ASIA PHILIPPINES

Put your brand at the centre of industry-shaping conversations and connect with top PR leaders beyond the conference.

Lead with your top offerings. Inspire transformation and peak performance for today’s PR and communications leaders.

Podcasts, roundtables, networking, or stage time – choose how you connect, and we’ll make it happen.

Tap into real-time audience insights and position your solutions where they matter most through live polls, surveys, and industry discussions.

Expand into new markets and capture high-value leads through direct engagement and premium content.