Carmina Reyes-Romero

Director for Corporate Communications and Spokesman

Cebu Pacific

A seasoned communications professional with over two decades of experience in media, crisis communications, and strategic corporate messaging. Currently serving as director for corporate communications at Cebu Pacific, she leads the airline’s post-pandemic communications and reputation-building efforts. She has successfully strengthened media relations across traditional and digital platforms, crafted narratives that highlight corporate initiatives and CSR works, and led crisis response.

Her extensive background spans major news organizations, including Reuters, AFX-Asia, and ABS-CBN Corporation, the Philippines’ largest media conglomerate. At ABS-CBN, she supervised the News Day Desk for three years before transitioning as production head of award-winning Current Affairs programs and documentaries, overseeing both live and taped content, social media engagement, and digital expansion.

She has also managed corporate events, press briefings, and public service campaigns, demonstrating strong stakeholder and customer relations.

She holds a bachelor’s degree in journalism from the Royal and Pontifical University of Santo Tomas (UST) and completed Leadership and Management Development Program, a mini-MBA course at the Ateneo Graduate School of Business.