Christine Villanueva

Head of Strategy and Communications

Aboitiz InfraCapital Airports

Christine Villanueva leads the strategy and communications for the Airports business of Aboitiz InfraCapital (AIC), overseeing the strategic direction and narrative of key gateways including Mactan-Cebu International Airport, Laguindingan International Airport, and Bohol-Panglao International Airport.

She brings a strong marketing foundation built over years of leading brand, product, and go-to-market strategies across both regional and local roles. Her experience spans end-to-end marketing, from portfolio and product lifecycle management to integrated campaigns, trade execution, and channel development, across both B2C and B2B environments.

With over 20 years of experience across strategy, marketing, and business development, Villanueva offers a sharp perspective on how infrastructure, tourism, and storytelling intersect to drive growth. Today, she focuses on transforming airports into dynamic platforms for connectivity, experience, and destination branding.