Ricky Salvador

Head of Regulatory, External Affairs and Communications

Kopiko Philippines

Atty. Luis Enrico “Ricky” Salvador is a seasoned corporate affairs and communications leader with over 20 years of experience shaping public narratives and strengthening brand reputation across the FMCG, health, and IT‑BPM sectors. As head of regulatory, external affairs, and communications at Kopiko Philippines, he oversees the company’s communications strategy, crisis management, and stakeholder engagement for some of the country’s most trusted consumer brands.

Salvador previously held senior external affairs roles at IBPAP, Mead Johnson/Reckitt, and Fonterra Brands, where he led high‑impact advocacy campaigns, industry positioning initiatives, and multi‑channel communications programs. A recognized voice in public policy and reputation management, he has represented industries in national media, congressional hearings, and multi‑stakeholder forums. He also serves in leadership roles within the Advertising Standards Council (ASC) and the Philippine Association of National Advertisers (PANA) helping shape advertising and communications standards in the Philippines.