Tin Dela Cruz

Head of Public Relations

Cebuana Lhuillier

Tin Dela Cruz is the PR Head of Cebuana Lhuillier, where she leads external communications for one of the Philippines’ largest and most trusted microfinancial services providers, backed by thousands of branches nationwide and millions of global touchpoints. She shapes narratives that reinforce the company’s leadership in financial inclusion while amplifying the impact of its diverse portfolio of businesses and advocacies.

With over a decade of combined experience across the public and private sectors, Dela Cruz began her career in government, where she developed a strong foundation in policy, governance, and public affairs, before broadening her expertise through agency work, managing communications for international and local brands. Across financial services, healthcare, automotive, and consumer brands, she has helped organizations navigate change, strengthen reputation, and build meaningful stakeholder relationships.

Dela Cruz believes the most enduring reputations are built through trust, authenticity, and communications that create lasting value.