{"id":5009,"date":"2025-05-13T17:20:44","date_gmt":"2025-05-13T09:20:44","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/?page_id=5009"},"modified":"2026-09-03T17:17:53","modified_gmt":"2026-09-03T09:17:53","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">9 September 2026<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;agenda&#8221; module_class=&#8221;section-standard-color  agenda&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:30am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>8:30am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking and registration&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking and registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9.00am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Opening remarks&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Opening remarks <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row_break&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Innovate &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Innovate <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:15am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Opening fireside%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Opening keynote]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;In the court of public opinion: Navigating scrutiny, misinformation, and trust in a high-stakes energy landscape &#8221; admin_label=&#8221;Truth, trust, and turbulence: Confronting the Philippines\u2019 credibility reckoning&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW3987247 BCX0\"><span class=\"NormalTextRun SCXW3987247 BCX0\">Navigating public scrutiny and rising pressure as conversations around energy reliability, pricing, and national concerns intensify\u00a0<\/span><\/span><span class=\"EOP Selected SCXW3987247 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"EOP Selected SCXW3987247 BCX0\" data-ccp-props=\"{}\"><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW162423639 BCX0\"><span class=\"NormalTextRun SCXW162423639 BCX0\">Addressing false narratives, speculation, and emotionally charged discourse in real time, where <\/span><span class=\"NormalTextRun SCXW162423639 BCX0\">perception<\/span><span class=\"NormalTextRun SCXW162423639 BCX0\"> can shift faster than facts\u00a0<\/span><\/span><span class=\"EOP Selected SCXW162423639 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/li>\n<li><span class=\"EOP Selected SCXW3987247 BCX0\" data-ccp-props=\"{}\"><span class=\"EOP Selected SCXW162423639 BCX0\" data-ccp-props=\"{}\"><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW34676663 BCX0\"><span class=\"NormalTextRun SCXW34676663 BCX0\">Leveraging real-time insights, social listening, and analytics to detect early signals, inform response strategies, and guide decision-making<\/span><span class=\"NormalTextRun SCXW34676663 BCX0\">.\u00a0\u00a0<\/span><\/span><span class=\"EOP Selected SCXW34676663 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Joe Zaldarriaga&#8221; position=&#8221;Vice President and Head of Corporate Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Joe_headshot.jpg&#8221; admin_label=&#8221;Meralco&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyNDIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Meralco<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;||5px|||&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10.15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Beyond the press release: Structuring brand comms for the age of AI&#8221; admin_label=&#8221;Beyond the press release: Structuring brand comms for the age of AI&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW43183737 BCX0\"><span class=\"NormalTextRun SCXW43183737 BCX0\">Building AI-ready communications teams by<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW43183737 BCX0\">identifying<\/span><span class=\"NormalTextRun SCXW43183737 BCX0\"><span>\u00a0<\/span>practical use cases, developing internal capabilities, and<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW43183737 BCX0\">establishing<\/span><span class=\"NormalTextRun SCXW43183737 BCX0\"><span>\u00a0<\/span>clear guardrails for adoption.\u00a0<\/span><\/span><span class=\"EOP Selected SCXW43183737 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Understanding the rise of AI-powered and zero-click discovery, and what it means for how brands create, distribute, and structure content to remain visible and relevant.\u00a0\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Balancing AI optimisation with human resonance, ensuring communications\u00a0remain\u00a0authentic, culturally relevant, and grounded in real experiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span>\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/05\/RezwanaManjur.jpg&#8221; admin_label=&#8221;Rezwana Manjur &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwODQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Therese Ezra Castrojas-Galang&#8221; position=&#8221;Vice President for Corporate Affairs and Communication&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Therese-Ezra-Castrojas-Galan_img.jpg&#8221; admin_label=&#8221;Airspeed&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0ODYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Airspeed[\/et_pb_team_member][et_pb_team_member name=&#8221;Jeremiah Rodrigues&#8221; position=&#8221;General Manager, Malaysia and the Philippines&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/06\/jeremiah-img2.jpg&#8221; admin_label=&#8221;CARMA&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NjgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CARMA<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Chito Maniago&#8221; position=&#8221;Senior Director and Head for Public Relations and Communications Strategy&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Chito_headshot.jpg&#8221; admin_label=&#8221;Globe Telecom&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1NDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Globe Telecom<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10.45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:30am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:00am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221; The believability playbook: Rethinking PR measurement in the AI era&#8221; admin_label=&#8221;The believability playbook: Rethinking PR measurement in the AI era&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW168334596 BCX0\"><span class=\"NormalTextRun SCXW168334596 BCX0\">Moving beyond traditional metrics such as reach, AVE, and share of voice to measure trust, credibility, and influence in a fragmented media landscape.<\/span><\/span><span class=\"EOP Selected SCXW168334596 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span class=\"EOP Selected SCXW168334596 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW239986139 BCX0\"><span class=\"NormalTextRun SCXW239986139 BCX0\">Leveraging AI-powered analysis of sentiment, narratives, and stakeholder <\/span><span class=\"NormalTextRun SCXW239986139 BCX0\">perception<\/span><span class=\"NormalTextRun SCXW239986139 BCX0\"> to uncover what audiences <\/span><span class=\"NormalTextRun SCXW239986139 BCX0\">truly believe<\/span><span class=\"NormalTextRun SCXW239986139 BCX0\">, not just what they see.<\/span><\/span><span class=\"EOP Selected SCXW239986139 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/li>\n<li><span class=\"EOP Selected SCXW168334596 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"><span class=\"EOP Selected SCXW239986139 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW146947982 BCX0\"><span class=\"NormalTextRun SCXW146947982 BCX0\">Transforming measurement from a retrospective reporting exercise into a predictive intelligence function that informs strategy, risk management, and decision-making.<\/span><\/span><span class=\"EOP Selected SCXW146947982 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Patricia Malay &#8221; position=&#8221;General Manager&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/08\/Patricia-Malay_img.jpg&#8221; admin_label=&#8221;Bud Communications &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1NjUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bud Communications<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:15am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Innovation under pressure: Addressing global public attitudes towards science, technology and commercial innovation &#8221; admin_label=&#8221;From data to dialogue: Communicating advocacy under scrutiny&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>How do people perceive innovation, what obstructs its adoption, and what do people expect from governments and companies?<\/li>\n<li>Understand why evidence alone may not travel successfully through a complex information environment.<\/li>\n<li>How communication forms part of the conditions that determine whether society can understand, debate, and responsibly adopt innovation.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Dr Victor Joseph Yamat &#8221; position=&#8221;Head of Scientific Engagement, South Asia and Indochina&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Victor-Joseph-Yamat-img.jpg&#8221; admin_label=&#8221;PMI&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MjMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Philip Morris International\u00a0<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Power Hour&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour<\/h4>\n<p>Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row section-second-color&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;%91Case study%93 From headlines to handles: Rethinking media relations in a creator-led economy &#8221; admin_label=&#8221;%91Case study%93 From headlines to handles: Rethinking media relations in a creator-led economy &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Rebalancing earned, owned, and paid strategies when budgets are tight, as competing through paid influence isn\u2019t always viable.<\/li>\n<li>Navigating creator partnerships that now drive visibility and credibility alongside traditional media.<\/li>\n<li>Redefining who shapes the public narrative as the roles of creators, brands, company spokespersons, and media increasingly intersect.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;%91Case study%93 Reinventing legacy: Aligning leadership, strategy, and narrative for organisational transformation &#8221; admin_label=&#8221;%91Case study%93 Reinventing legacy: Aligning leadership, strategy, and narrative for organisational transformation &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Aligning internal and external communications with leadership direction and transformation efforts to build credibility and reduce scepticism.<\/li>\n<li>Preserving legacy strengths while adapting narratives to shifting market dynamics and evolving stakeholder expectations.<\/li>\n<li>Mobilising employees, investors, brand partners, and consumer advocates to build understanding, acceptance, and momentum.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;%91Case study%93 Lean, mean, fighting machines: PR strategies for limited budgets and resources  &#8221; admin_label=&#8221;%91Case study%93 Lean, mean, fighting machines: PR strategies for limited budgets and resources  &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Cultivating connections with niche journalists, bloggers, and influencers to secure meaningful coverage without relying on large budgets.<\/li>\n<li>Leveraging partnerships through co-branded campaigns, cross-promotions, and shared activations to extend reach and amplify visibility.<\/li>\n<li>Tracking website traffic, social engagement, and backlinks to prove impact and unlock greater C-suite support and future investment.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:45am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Navigating geopolitical pressures, polarity and insular mindsets&#8221; admin_label=&#8221;Navigating geopolitical pressures, polarity and insular mindsets&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Assessing when to take a public stance, when to remain neutral, and how even silence can be interpreted in a highly reactive environment.<\/li>\n<li>Balancing positioning with local political sensitivities, regulatory expectations, and cultural nuances.<\/li>\n<li>Responding to consumer activism, digital pile-ons, and narrative escalations before they evolve into reputational or regulatory crises.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/05\/RezwanaManjur.jpg&#8221; admin_label=&#8221;Rezwana Manjur &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwODQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Christine Villanueva&#8221; position=&#8221;Head of Strategy and Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/08\/Christine-Villanueva_img.jpg&#8221; admin_label=&#8221;Aboitiz InfraCapital Airports&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NDYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Aboitiz InfraCapital Airports[\/et_pb_team_member][et_pb_team_member name=&#8221;Dr. Rowena Capulong Reyes&#8221; position=&#8221;Vice President for Corporate Affairs&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/08\/Dr-Rowena-Capulong-Reyes_img.jpg&#8221; admin_label=&#8221;Far Eastern University&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2MDIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Far Eastern University<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Ricky Salvador&#8221; position=&#8221;Head of Regulatory, External Affairs and Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Ricky_headshot.jpg&#8221; admin_label=&#8221;Kopiko Philippines&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMDciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Kopiko Philippines[\/et_pb_team_member][et_pb_team_member name=&#8221;Kenneth R. Sagum&#8221; position=&#8221;Head of Corporate Affairs and Sustainability&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/03\/Kenneth_headshot.jpg&#8221; admin_label=&#8221;Magnum RFM Ice Cream (MRIC)&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYwNDgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Magnum RFM Ice Cream (MRIC)[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:20pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]12:20pm[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Brand poll!&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Brand trivia!<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:30pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking lunch  &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking lunch<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;1:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>1:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Clarity in chaos: Strengthening internal communications strategies amidst uncertainty&#8221; admin_label=&#8221;Clarity in chaos: Strengthening internal communications strategies amidst uncertainty&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Strengthening internal alignment, trust, and clarity across teams during periods of volatility<\/li>\n<li>Breaking down silos to enable faster, more coordinated responses across functions<\/li>\n<li>Ensuring consistent messaging from leadership to frontline teams in high-pressure situations<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Romina Gervacio&#8221; position=&#8221;Director of Public Relations&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/08\/Romina-Gervacio_img.jpg&#8221; admin_label=&#8221;City of Dreams Manila&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MDAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>City of Dreams Manila<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Abbie Remo&#8221; position=&#8221;Head of PR and Corporate Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Abbie_headshot.jpeg&#8221; admin_label=&#8221;AXA Insurance_Abbie Remo&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MDEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AXA Philippines<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;EJ Francisco&#8221; position=&#8221;Director for Communications, Philippines and Asia Pacific Distributor Markets&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/06\/EJ-Francisco.jpg&#8221; admin_label=&#8221;Ford Motor Company&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYzODYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Ford Motor Company[\/et_pb_team_member][et_pb_team_member name=&#8221;Juan Carlos Concepcion&#8221; position=&#8221;Head of Communications and Business Development&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/06\/JC_headshot.jpg&#8221; admin_label=&#8221;Siemens&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0MDIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Siemens[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2:00pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Reinventing legacy: Aligning leadership, strategy, and narrative for organisational transformation&#8221; admin_label=&#8221;Where insights meet action: Turning audience intelligence into community engagement &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW77531000 BCX0\"><span class=\"NormalTextRun SCXW77531000 BCX0\">Aligning internal and external communications with leadership direction and transformation efforts to build credibility and reduce scepticism.<\/span><\/span><span class=\"EOP Selected SCXW77531000 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW205520547 BCX0\"><span class=\"NormalTextRun SCXW205520547 BCX0\">Preserving legacy strengths while adapting narratives to shifting market dynamics and evolving stakeholder expectations.<\/span><\/span><span class=\"EOP Selected SCXW205520547 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span class=\"EOP Selected SCXW205520547 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266865437 BCX0\"><span class=\"NormalTextRun SCXW266865437 BCX0\">Mobilising<\/span><span class=\"NormalTextRun SCXW266865437 BCX0\"> employees, investors, brand partners, and<\/span><span class=\"NormalTextRun SCXW266865437 BCX0\"> <\/span><span class=\"NormalTextRun SCXW266865437 BCX0\">consumer advocates to build understanding, acceptance, and momentum<\/span><span class=\"NormalTextRun SCXW266865437 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW266865437 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Marion Louise Limlengco&#8221; position=&#8221;Head of Communications &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Marion-Limlengco_Headshot.jpeg&#8221; admin_label=&#8221;Avon Philippines &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMDEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Avon Philippines\u00a0<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:30pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;agenda_row &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FCF4DF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;PR Playground&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>PR Playground<\/h4>\n<p><span class=\"TextRun SCXW185613657 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185613657 BCX8\">No slides. No lectures. Just ideas.<span>\u00a0<\/span><\/span><\/span><strong><span class=\"TextRun SCXW185613657 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185613657 BCX8\">PR Playground<\/span><\/span><\/strong><span class=\"TextRun SCXW185613657 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185613657 BCX8\"><strong>\u00a0<\/strong>is an interactive segment where participants brainstorm, exchange ideas, and co-create solutions to a real communications challenge.<\/span><\/span><span class=\"EOP Selected SCXW185613657 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:72,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>3:15pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3.15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>3.45pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Show me the impact! Turning sustainability communications into meaningful societal outcomes&#8221; admin_label=&#8221;Show me the impact! Turning sustainability communications into meaningful societal outcomes&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Moving from sustainability claims to proof, demonstrating measurable environmental and social impact.<\/li>\n<li>Driving cross-sector collaborations with governments, NGOs, and communities to deliver meaningful and long-term outcomes.<\/li>\n<li>Translating sustainability efforts into credible and transparent narratives that build trust and stand up to scrutiny.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Patricia Marcelo-Magbanua&#8221; position=&#8221;Head, CDO Corporate Affairs and Communications and Executive Director, Odyssey Foundation&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/06\/Patricia-Marcelo-Magbanua-img.jpg&#8221; admin_label=&#8221;CDO Foodsphere&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYzNjEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CDO Foodsphere<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>4:15pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Earning its seat: How can PR prove its strategic value in a new attention economy? &#8221; admin_label=&#8221;Earning its seat: How can PR prove its strategic value in a new attention economy? &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Moving beyond vanity metrics to redefine what PR success looks like in an increasingly fragmented and AI-driven attention economy.<\/li>\n<li>Building stronger measurement frameworks that link PR efforts to organisational priorities alongside marketing, brand, and leadership teams.<\/li>\n<li>How PR professionals are evolving into real-time reputation strategists and trusted counsel to CEOs; and guiding organisations through crises, rising expectations, and key moments.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Kim Dy-Tenchavez&#8221; position=&#8221;Head of Brand and Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/08\/Kim-Dy-Tenchavez_img.jpg&#8221; admin_label=&#8221;UnionDigital Bank&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2MDkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]UnionDigital Bank[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rhys Buccat&#8221; position=&#8221;Head of Strategic Communications and Engagement&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Rhys-Buccat-Official-Photo.jpg&#8221; admin_label=&#8221;Ayala Healthcare Holdings (AC Health)&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0NDAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Ayala Healthcare Holdings (AC Health)[\/et_pb_team_member][et_pb_team_member name=&#8221;Tin Dela Cruz&#8221; position=&#8221;Head of Public Relations&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Tin-Dela-Cruz_img.jpg&#8221; admin_label=&#8221;Cebuana Lhuillier&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY0MjQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cebuana Lhuillier<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Frances L. Ariola&#8221; position=&#8221;Head of Corporate Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/France_headshot.jpg&#8221; admin_label=&#8221;Energy Development Corporation&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMzciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Energy Development Corporation, a First Gen Group Company\u00a0<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column 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