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Kenneth Sagum is a communications and public affairs professional with cross-industry experience spanning the automotive, retail, education, and sustainability-aligned corporate affairs sectors. He currently serves as the head of corporate affairs and sustainability at Magnum RFM Ice Cream, Inc. (MRIC), a joint venture between the Magnum Ice Cream Company in Amsterdam and RFM Corporation in the Philippines.<\/p>\n
He earned his bachelor\u2019s degree in international studies from Far Eastern University and has been involved in programs and training with the Philippine Department of Foreign Affairs and the Philippine Air Force. Sagum is a Certified Lean Six Sigma Yellow Belt and pursued a Dual master\u2019s degree in business administration through a program offered by Mapua Institute of Technology and Arizona State University.<\/p>\n
Before joining the FMCG sector, he built a strong foundation in public policy, regulatory compliance, and industry advocacy through roles in Mitsubishi Motors Corporation, Nissan Motor Corporation, SM Investments Corporation, and the Yuchengco Group of Companies.<\/p>\n
Through his career, Sagum has consistently advanced corporate priorities through strategic communication, policy insight, and strong stakeholder engagement.<\/p>\n
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MARKETING-INTERACTIVE<\/p>\n
[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/05\/abidah-zs.2.jpg” admin_label=” MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwOTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MARKETING-INTERACTIVE<\/p>\n
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Speaker’s ProfileKenneth R. Sagum Head of Corporate Affairs and Sustainability Magnum RFM Ice Cream (MRIC)Kenneth Sagum is a communications and public affairs professional with cross-industry experience spanning the automotive, retail, education, and sustainability-aligned corporate affairs sectors. He currently serves as the head of corporate affairs and sustainability at Magnum RFM Ice Cream, Inc. (MRIC), a […]<\/p>\n","protected":false},"author":40,"featured_media":6058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-6048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n