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Atty. Luis Enrico \u201cRicky\u201d Salvador is a seasoned corporate affairs and communications leader with over 20 years of experience shaping public narratives and strengthening brand reputation across the FMCG, health, and IT\u2011BPM sectors. As head of regulatory, external affairs, and communications at Kopiko Philippines, he oversees the company\u2019s communications strategy, crisis management, and stakeholder engagement for some of the country\u2019s most trusted consumer brands.<\/p>\n
Salvador previously held senior external affairs roles at IBPAP, Mead Johnson\/Reckitt, and Fonterra Brands, where he led high\u2011impact advocacy campaigns, industry positioning initiatives, and multi\u2011channel communications programs. A recognized voice in public policy and reputation management, he has represented industries in national media, congressional hearings, and multi\u2011stakeholder forums. He also serves in leadership roles within the Advertising Standards Council (ASC) and the Philippine Association of National Advertisers (PANA) helping shape advertising and communications standards in the Philippines.<\/p>\n
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MARKETING-INTERACTIVE<\/p>\n
[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/05\/abidah-zs.2.jpg” admin_label=” MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwOTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
MARKETING-INTERACTIVE<\/p>\n
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Speaker’s ProfileRicky Salvador Head of Regulatory, External Affairs and Communications Kopiko PhilippinesAtty. Luis Enrico \u201cRicky\u201d Salvador is a seasoned corporate affairs and communications leader with over 20 years of experience shaping public narratives and strengthening brand reputation across the FMCG, health, and IT\u2011BPM sectors. As head of regulatory, external affairs, and communications at Kopiko Philippines, […]<\/p>\n","protected":false},"author":40,"featured_media":6210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-6207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n