{"id":6275,"date":"2026-04-16T20:48:08","date_gmt":"2026-04-16T12:48:08","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/?p=6275"},"modified":"2026-04-16T20:48:13","modified_gmt":"2026-04-16T12:48:13","slug":"lana-macapagal","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/","title":{"rendered":"Lana Macapagal"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”first-section first-rows-max section-standard-color” _builder_version=”4.16″ custom_margin=”30px||||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speakers profile text 2026″ _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”6049″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ header_2_font=”||||||||” header_2_text_color=”#2c296d” header_2_font_size=”45px” header_2_font_size_tablet=”28px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Speaker’s Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Lana_Photo.jpg” title_text=”Lana_Photo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Lana Macapagal<\/h3>\n

Head of Communications, Branding, and Marketing<\/h4>\n

ING Hubs Philippines<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Lana Macapagal is a seasoned communications, branding, and marketing leader with extensive experience across the tech and retail industries. Currently serving as the head of communications, branding, and marketing at ING Hubs Philippines, Macapagal drives strategic initiatives that elevate brand presence and strengthen stakeholder engagement.<\/p>\n

Prior to ING, she served as PR lead for Asia-Pacific at Rakuten Viber, where she enhanced the platform\u2019s regional influence and empowered Filipino MSMEs through initiatives like Pinoy Dream Negosyo. Her early career in retail marketing sharpened her skills in storytelling and integrated campaigns.<\/p>\n

With a strong belief in the power of authentic, newsworthy narratives, Macapagal expertly aligns local strategies with global brand objectives. Her strengths lie in strategic storytelling, relationship building, and creative vision, always ensuring impactful communication across all platforms.<\/p>\n

Beyond her professional work, Macapagal is a passionate advocate for women\u2019s empowerment and a firm believer in continuous learning. She enjoys lifting weights, playing golf, reading, traveling, and connecting with new people from around the world.<\/p>\n

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View other speakers’ profile<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Speakers” module_class=”section-second-color” _builder_version=”4.27.0″ custom_padding=”26px|||||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”6044″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Marion Louise Limlengco” position=”Head of Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Marion-Limlengco_Headshot.jpeg” admin_label=”Avon Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMDEifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Avon Philippines[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Frances L. Ariola” position=”Head of Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/France_headshot.jpg” admin_label=”Energy Development Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMzcifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Energy Development Corporation[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Ricky Salvador” position=”Head of Regulatory, External Affairs and Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Ricky_headshot.jpg” admin_label=”Kopiko Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMDcifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Kopiko Philippines[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Kenneth R. Sagum” position=”Head of Corporate Affairs and Sustainability” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/03\/Kenneth_headshot.jpg” admin_label=”Magnum RFM Ice Cream (MRIC)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYwNDgifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Magnum RFM Ice Cream (MRIC)[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Joe Zaldarriaga” position=”Vice President and Head of Corporate Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Joe_headshot.jpg” admin_label=”Meralco” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyNDIifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Meralco[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief ” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg” admin_label=” MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwODQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2025\/05\/abidah-zs.2.jpg” admin_label=” MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwOTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

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Speaker’s ProfileLana Macapagal Head of Communications, Branding, and Marketing ING Hubs PhilippinesLana Macapagal is a seasoned communications, branding, and marketing leader with extensive experience across the tech and retail industries. 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Currently serving as the head of communications, branding, and marketing at ING Hubs Philippines, Macapagal drives strategic initiatives that elevate brand presence and strengthen stakeholder […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/\" \/>\n<meta property=\"og:site_name\" content=\"PR Asia Philippines 2026\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T12:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T12:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Lana_Photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/\",\"name\":\"2026 Speakers - Lana Macapagal\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Lana_Photo.jpg\",\"datePublished\":\"2026-04-16T12:48:08+00:00\",\"dateModified\":\"2026-04-16T12:48:13+00:00\",\"author\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/#primaryimage\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Lana_Photo.jpg\",\"contentUrl\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/04\/Lana_Photo.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lana Macapagal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/#website\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/\",\"name\":\"PR Asia Philippines 2026\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2026 Speakers - Lana Macapagal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/lana-macapagal\/","og_locale":"en_US","og_type":"article","og_title":"2026 Speakers - Lana Macapagal","og_description":"Speaker's ProfileLana Macapagal Head of Communications, Branding, and Marketing ING Hubs PhilippinesLana Macapagal is a seasoned communications, branding, and marketing leader with extensive experience across the tech and retail industries. 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