{"id":6424,"date":"2026-07-01T09:57:35","date_gmt":"2026-07-01T01:57:35","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/?p=6424"},"modified":"2026-07-01T10:00:32","modified_gmt":"2026-07-01T02:00:32","slug":"tin-dela-cruz","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/tin-dela-cruz\/","title":{"rendered":"Tin Dela Cruz"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;first-section first-rows-max section-standard-color&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Speakers profile text 2026&#8243; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;6049&#8243; 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header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image title_text=&#8221;Tin-Dela-Cruz_img&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; src=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-ph\/wp-content\/uploads\/sites\/20\/2026\/07\/Tin-Dela-Cruz_img.jpg&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Tin Dela Cruz<\/h3>\n<h4>Head of Public Relations<\/h4>\n<h5>Cebuana Lhuillier<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Tin Dela Cruz is the PR Head of Cebuana Lhuillier, where she leads external communications for one of the Philippines&#8217; largest and most trusted microfinancial services providers, backed by thousands of branches nationwide and millions of global touchpoints. She shapes narratives that reinforce the company&#8217;s leadership in financial inclusion while amplifying the impact of its diverse portfolio of businesses and advocacies. <\/p>\n<p>With over a decade of combined experience across the public and private sectors, Dela Cruz began her career in government, where she developed a strong foundation in policy, governance, and public affairs, before broadening her expertise through agency work, managing communications for international and local brands. Across financial services, healthcare, automotive, and consumer brands, she has helped organizations navigate change, strengthen reputation, and build meaningful stakeholder relationships. <\/p>\n<p>Dela Cruz believes the most enduring reputations are built through trust, authenticity, and communications that create lasting value.  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