{"id":12960,"date":"2022-07-25T15:26:15","date_gmt":"2022-07-25T07:26:15","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?page_id=12960"},"modified":"2026-04-06T12:49:10","modified_gmt":"2026-04-06T04:49:10","slug":"agenda-2","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Agenda
4 August 2026<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”agenda” module_class=”section-standard-color agenda” _builder_version=”4.27.0″ background_enable_color=”off” z_index_tablet=”500″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:30am” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]8:30am
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking and registration” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking and registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”8:50am” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]8:50am[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Opening remarks” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Opening remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” module_class=”agenda_row_break” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Innovate ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Innovate<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:00am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:00am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Opening fireside%93″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Opening fireside]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”PR at a crossroads: Defending truth, trust, and humanity in a fragmented information landscape” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

PR at a crossroads: Defending truth, trust, and humanity in a fragmented information landscape<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]Speaker:<\/strong>
\n[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

Moderator:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”9:45am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9:45am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”From reactive to anticipatory: Data, intelligence, and scenario planning for modern comms” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

From reactive to anticipatory: Data, intelligence, and scenario planning for modern comms<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10:15am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10:15am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”The geopolitics tightrope: Navigating sovereignty, policy, and public sentiment ” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The geopolitics tightrope: Balancing sovereignty, policy, investor and public sentiment<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”10:45am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

10:45am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Morning break” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Morning break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:15am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:15am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”How do brands play the court of public opinion in a post-truth, hyper-reactive era?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How do brands navigate the court of public opinion in a post-truth, hyper-reactive era?<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:45am” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

11:35am<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row ” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row section-second-color” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93 PR in a zero-click world: Staying visible for AI-driven discovery” _builder_version=”4.27.0″ _module_preset=”default” border_width_bottom=”2px” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> PR in a zero-click world: Staying visible for AI-driven discovery<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 Hook, line, and outrage: Brand response at the speed of rage bait” _builder_version=”4.27.0″ _module_preset=”default” border_width_bottom=”2px” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong> Hook, line, and outrage: Brand response at the speed of rage bait<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”%91Case study%93 ACE-ing the new attention economy: Redefining measurement beyond AVEs” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study] Measurement in the era of machines: What defines success in the new attention and bot economy?<\/span><\/span>\u00a0<\/span><\/strong><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:45pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

12:45pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking lunch<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”1:45pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

1:45pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”The hidden asset: Internal communications and the rise of employee advocacy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The hidden asset: Internal communications and the rise of employee advocacy<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2:15pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2:15pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Better together: The power of partnership communications and collaborative amplification” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Better together: The power of partnership communications and collaborative amplification<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2:45pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2:45pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Trust under pressure: B2B crisis communications in practice” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Earned trust, greater reach: Turning paid strategy into a credibility amplifier<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:15pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:15pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Networking break ” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”3:45pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3:45pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”Purpose over budget: Communicating impact on a lean budget” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Purpose over spend: Communicating impact on a lean budget<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:15pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:15pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Fireside chat” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/h6>\n

[\/et_pb_text][et_pb_text admin_label=”The future of the fourth estate: Journalism\u2019s role in the age of AI, algorithms, and attention wars ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The future of the fourth estate: Journalism\u2019s role in the age of AI, algorithms, and attention wars <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row_date” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”4:45pm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4:45pm<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_row” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks ” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_5_font=”|700|||||||” header_5_text_color=”#000000″ header_5_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Closing remarks<\/h4>\n

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5pm<\/p>\n

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End of conference <\/h4>\n

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