{"id":12960,"date":"2022-07-25T15:26:15","date_gmt":"2022-07-25T07:26:15","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?page_id=12960"},"modified":"2026-07-16T11:04:45","modified_gmt":"2026-07-16T03:04:45","slug":"agenda-2","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Agenda<br \/>4 August 2026<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;agenda&#8221; module_class=&#8221;section-standard-color agenda&#8221; _builder_version=&#8221;4.27.0&#8243; background_enable_color=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:30am&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]8:30am<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking and registration&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking and registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:50am&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]8:50am[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Opening remarks&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Opening remarks<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row_break&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Innovate &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Innovate<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:00am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Opening fireside%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Opening fireside]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Truth under pressure: Maintaining credibility amidst the owned, earned and paid blur&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW26748689 BCX0\"><span class=\"NormalTextRun SCXW26748689 BCX0\">PR at a crossroads: Defending truth, trust, and humanity in a fragmented information landscape<\/span><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Samuel Heath&#8221; position=&#8221;Director of Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/05\/Samuel-Heath.jpg&#8221; admin_label=&#8221;Interpol&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMjMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>INTERPOL<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:45am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From reactive to anticipatory: Data, intelligence, and scenario planning for modern comms&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>Data for impact: Turning insights into action, advocacy and measurable change<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Peter McFeely&#8221; position=&#8221;Global Head of Communications and Strategy, Food and Agriculture&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/03\/Peter-McFeely-img.jpeg&#8221; admin_label=&#8221;WWF&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMjMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>WWF<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:15am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How do brands navigate the court of public opinion in a post-truth, hyper-reactive era?&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>How do brands navigate the court of public opinion in a post-truth, hyper-reactive era?<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Charlotte McEleny&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2023\/10\/Charlotte-McEleny_img.jpg&#8221; admin_label=&#8221;Moderator &#8211; Charlotte McEleny&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Andrew Nicholls&#8221; position=&#8221;Managing Director, Asia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/Andrew-Nicholls-img.jpeg&#8221; admin_label=&#8221;CARMA &#8211; Andrew Nicholls&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0ODciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CARMA<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Evelyn Tay&#8221; position=&#8221;Senior Director, Communications and Public Affairs, APAC&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2021\/09\/Evelyn_img.jpeg&#8221; admin_label=&#8221;CHAGEE&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CHAGEE<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Nikhil Kharoo&#8221; position=&#8221;Senior Director, Global Head of PR and Partnerships &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/03\/Nikhil-Kharoo.jpg&#8221; admin_label=&#8221;Razer&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NzMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Razer<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:45am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Morning break&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Morning break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:15am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The geopolitics tightrope: Balancing sovereignty, policy, investor and public sentiment&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The geopolitics tightrope: Balancing sovereignty, policy, investor and public sentiment<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Chris Brummitt&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2024\/08\/Chris-Brummit_img.jpg&#8221; admin_label=&#8221;Moderator &#8211; Chris Brummit&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Benjamin \u201cMr Miyagi\u201d Lee&#8221; position=&#8221;Associate Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/05\/Benjamin-Mr-Miyagi-Lee.jpg&#8221; admin_label=&#8221;APRW&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMjE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]APRW[\/et_pb_team_member][et_pb_team_member name=&#8221;Deepa Balji&#8221; position=&#8221;Vice President, Marketing and Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2020\/11\/Deepa_headshot.jpg&#8221; admin_label=&#8221;B Capital &#8211; Deepa Balji&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxMDAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>B Capital<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Ahjay Rai&#8221; position=&#8221;Communications Head, Asia Pacific&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/06\/Ahjay-Rai.jpg&#8221; admin_label=&#8221;Honeywell Aerospace&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Honeywell Aerospace[\/et_pb_team_member][et_pb_team_member name=&#8221;Praveen Randhawa&#8221; position=&#8221;Chief Strategic Communications Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/06\/Praveen_headshot.jpg&#8221; admin_label=&#8221;Income Insurance&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMzczIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Income Insurance[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>11:50am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Beyond the airline: Shaping the next chapter of the AirAsia story&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Beyond the airline: Shaping the next chapter of the AirAsia story<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Maryanna Kim&#8221; position=&#8221;Chief Communications and Brand Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/06\/Maryanna-Kim.jpg&#8221; admin_label=&#8221;AirAsia Next&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AirAsia Next<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:10pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>12:15pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Lightning Talk&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Lightning Talk]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The visibility advantage: Building brand trust and information resilience in the age of scrutiny&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The visibility advantage: Building brand trust and information resilience in the age of scrutiny<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Pamela Phua&#8221; position=&#8221;Managing Partner, Southeast Asia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/06\/Pamela-Phua_img.jpg&#8221; admin_label=&#8221;Media OutReach Newswire&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMzg0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Media OutReach Newswire[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Power Hour&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour<\/h4>\n<p>Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row section-second-color&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93 PR in a zero-click world: Staying visible for AI-driven discovery&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>[Case study]<\/strong> PR in a zero-click world: Staying visible for AI-driven discovery<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;%91Case study%93 Hook, line, and outrage: Brand response at the speed of rage bait&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>[Case study]<\/strong> Hook, line, and outrage: Brand response at the speed of rage bait<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;%91Case study%93 ACE-ing the new attention economy: Redefining measurement beyond AVEs&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>[Case study] Measurement in the era of machines: <span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW137659488 BCX0\"><span class=\"NormalTextRun SCXW137659488 BCX0\">What defines success in the new attention and bot economy?<\/span><\/span><span class=\"EOP SCXW137659488 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>12:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking lunch &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking lunch<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;1:25pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>1:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The hidden asset: Internal communications and the rise of employee advocacy&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The hidden asset: Internal communications and the rise of employee advocacy<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;A\u2019bidah Zaid Shirbeeni&#8221; position=&#8221;Senior Journalist&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2024\/05\/abidah-zs.2.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; A\u2019bidah Zaid Shirbeeni&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Kelly Weber&#8221; position=&#8221;Head of Communications&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2024\/08\/Kelly-Weber_img.jpg&#8221; admin_label=&#8221;Aquila Clean Energy APAC&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Aquila Clean Energy APAC<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Ching Yee Wong&#8221; position=&#8221;Vice President, Communications, Asia Pacific excluding China&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2026\/03\/Ching-Yee_headshot.jpg&#8221; admin_label=&#8221;Marriott International&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMDQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Marriott International<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Parekhit Bhattacharjee&#8221; position=&#8221;Global Head of Communications, Core Product Category&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/03\/Parekhit_headshot-.jpeg&#8221; admin_label=&#8221;Logitech&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMDk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Logitech[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>2:00pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"TextRun SCXW182313699 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182313699 BCX8\">From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world<\/span><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Manisha Seewal&#8221; position=&#8221;President &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/07\/Ms-Manisha-Seewal_Head-shot.jpg&#8221; admin_label=&#8221;Redhill Communications &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Redhill Communications [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>2:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Trust under pressure: B2B crisis communications in practice&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Earned trust, greater reach: Turning paid strategy into a credibility amplifier<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Hanim Hamdan&#8221; position=&#8221;Head of Communications and Sustainability&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/03\/Hanim_headshot.jpeg&#8221; admin_label=&#8221;Lotus&#8217;s Malaysia&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lotus&#8217;s Malaysia<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>3:00Pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:45pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>3:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Reputation that performs: Reframing corporate affairs as a growth driver&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Reputation that performs: Reframing corporate affairs as a growth driver<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Nathan Scholz&#8221; position=&#8221;Chief Communications and Investor Relations Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/wp-content\/uploads\/sites\/33\/2026\/05\/Nathan_headshot.jpg&#8221; admin_label=&#8221;Domino\u2019s Pizza Enterprises&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMzAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Domino\u2019s Pizza Enterprises[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;4:15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>4:00pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Fireside chat&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; 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