{"id":18223,"date":"2024-06-27T19:01:04","date_gmt":"2024-06-27T11:01:04","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?p=18223"},"modified":"2024-06-27T19:01:44","modified_gmt":"2024-06-27T11:01:44","slug":"bertha-cheung","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/bertha-cheung\/","title":{"rendered":"Bertha Cheung"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”first-section first-rows-max section-standard-color” _builder_version=”4.9.2″ custom_margin=”30px||||false|false” custom_padding=”||0px||false|false”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”17759″ saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”2024 Speakers profile text” _builder_version=”4.9.2″ header_2_font=”||||||||” header_2_text_color=”#2c296d” header_2_font_size=”45px” header_2_font_size_tablet=”28px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Speaker’s Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.9.2″][et_pb_column type=”2_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2024\/06\/Bertha-Cheung-img.jpg” title_text=”Bertha Cheung-img” align=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

Bertha Cheung<\/h3>\n

Head of Public Relations, APAC<\/h4>\n

Qatar Airways<\/h5>\n

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Bertha Cheung was first appointed as Qatar Airways\u2019 Head of Public Relations for APAC in 2019 and rejoined the airline again in 2023. Based in Singapore, she is responsible for Qatar Airways\u2019 communication strategies for APAC covering 14 countries in the region.<\/p>\n

Bertha oversees Qatar Airways\u2019 communication functions including media relations, crisis communications, branding communications, and event management. She is also in charge of large-scale Qatar Airways projects and events on both regional and global levels, ranging from product and destination launches to sponsorship activities such as Formula One, FIFA etc. She\u2019s played a pivotal role in Qatar Airways\u2019 communications strategies, particularly for the airlines\u2019 post-pandemic recovery, and is credited for the airline winning various PR industry awards in the region.<\/p>\n

A seasoned communication leader with a journalism background, Bertha brings over two decades of experience in the full communication spectrum, with wide exposure in myriad industries ranging from international FMCG, luxury, public healthcare, real estate, tech to aviation. Prior to Qatar Airways, she held prominent communication leadership roles in international organizations such as Singapore Airlines, Samsung and the LVMH Group.<\/p>\n

Bertha graduated with a Bachelor of Communication Studies with Honours majoring in journalism from Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore.<\/p>\n

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View other speakers’ profile<\/h3>\n

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Love Bonito<\/p>\n

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Microsoft<\/p>\n

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SG Courts<\/p>\n

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Temasek<\/p>\n

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Swire Coca Cola<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief ” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg” admin_label=” MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1In19@” link_option_url_new_window=”on” locked=”off”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

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MARKETING-INTERACTIVE<\/p>\n

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MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Shannen Fong” position=”Vice-President & Head Strategic Communications & Sustainability” image_url=”https:\/\/conferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2024\/06\/Shannen-Fong_Income-Insurance.jpg” admin_label=”Income” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjA3In19@” link_option_url_new_window=”on” locked=”off”]Income[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker’s ProfileBertha Cheung Head of Public Relations, APAC Qatar AirwaysBertha Cheung was first appointed as Qatar Airways\u2019 Head of Public Relations for APAC in 2019 and rejoined the airline again in 2023. Based in Singapore, she is responsible for Qatar Airways\u2019 communication strategies for APAC covering 14 countries in the region. Bertha oversees Qatar Airways\u2019 […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-18223","post","type-post","status-publish","format-standard","hentry","category-2024-speakers"],"yoast_head":"\n2024 Speakers - Bertha Cheung<\/title>\n<meta name=\"description\" content=\"PR Asia is the premier annual gathering of senior PR & Communications professionals since 2013 that shares PR expertise with trendsetting discussions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/pr-asia-sg\/bertha-cheung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Speakers - 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