8 December (Tuesday)


Prepare to log in


Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Theme: Public Relations in a Pandemic


Opening Keynote: Global forces shaping the role of public relations

  • Addressing political tensions, employee activism, and PR’s role in the evolving social fabric
  • Preparing the senior leadership team to tackle an uncertain tomorrow
  • The many hats PR professionals have to wear today communicating with the board, legal, HR, and government affairs

Matthias Berninger,
Senior Vice President Public Affairs, Science & Sustainability, Bayer, US


Panel Discussion: 2020 was the coming of age for PR. But was it enough to safeguard the role in a recession?

  • Is a recession an ideal time to question if PR is an essential service?
  • Skills you will need in the ‘new normal’ to prove your worth well into tomorrow
  • Showing value in PR: Business impact beyond the headlines and continuity in a crisis

Deborah Abraham,
Director of Communications, TBWA\ Group Singapore

Atty. Juan Lorenzo Tañada, Corporate and Regulatory Affairs,Coca- Cola Philippines 

Expedia-Lavinia Rajaram speaking at PR AsiaPanellist:
Lavinia Rajaram, Regional Head of Communications, Expedia Group, APAC

Pan Pacific-Kit Pui speaking at PR AsiaPanellist:
Lee Kit Pui, VP Brand Marketing & Communications, Pan Pacific Hotels Group, Singapore

Surbana Jurong_KarenPanelist:
Karen Yew, Group Chief Communications & Branding Officer, Surbana Jurong Group


Screen Break 

Theme: Internal Communication and Culture


Panel Discussion: How an external crisis’ catapulted internal communications’ into the front seat

  • Getting external communications to gel with internal communications during a crisis
  • Maintaining a semblance of workplace culture as remote working becomes the norm
  • The virtuous relationship between HR and comms in addressing issues such as employee well-being and mental-health

Justin Low,
Chief Communications Officer, Omnicom Media Group, APAC


Cisco_Prerna SuriPanellist:
Prerna Suri,
Head of Communications, Cisco, SEA


Coles_Alistair MarshallPanellist:
Alistair Marshall,
Head of Communications, Coles, Australia

Kerry_Laura de Kreij speaking at PR AsiaPanellist:
Laura de Kreij, 
Internal Communications Director, Kerry, APMEA

Panchanit Snape, Head of Communications, Sanofi, Thailand, Malaysia, Singapore, Myanmar and Brunei


Case Study: Stakeholder management: Influence, galvanise and maintain crucial partnerships for your business

  • Coping with the systemic shift in PR from communications to stakeholder management and, partnerships to government relations
  • PR’s hand in reworking the business model to keep the engine running amidst rapid changes in governmental guidelines
  • Why PR is best placed to spearhead the building of unconventional relationships to maximise commercial gain
Jonathan Sanchez,
Director of Corporate Relations, Diageo, Singapore


Screen Break 

Theme: The Future of PR


From war room to news room: Sharpening your storytelling skills in a crisis

  • Turning crisis into an opportunity by identifying themes that can showcase your storytelling
  • Balancing your brand messaging during a period of sensitivity, clutter and news
  • Taking the downtime in your stride to plan for recovery

Frasers Property_Adeline OngSpeaker:
Adeline Ong, SVP, Head of Group Strategic Communications & Branding, Frasers Property 


Closing remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE


End of conference Day 1