Agenda

10 December (Thursday)

8.45am

Prepare to log in

9.00am

Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Theme: Purpose in a Pandemic

9.20am

Opening Keynote: Brand activism is great, but is your house in order?

  • Ensuring your corporate policies are in order before taking on social causes and jumping on the activism wagon
  • Addressing the trust deficit consumers have in brands and PR
  • With consumers having a high sense of morality, how have communications moved towards activism?

Speaker:
Jan Ruzicka, Chief External Affairs Officer, Home Credit Group, Hong Kong

10.00am

Panel Discussion: Diversity in the workforce: Is this really an issue here in Asia?

  • While conversations around diversity and BLM movement is rampant in the US and Europe, we explore why similar conversations are somewhat muted in Asia
  • Will diversity be affected in certain industries as Governments increase their efforts on local employment security?
  • Does the PR and advertising industry suffer from a Peter Pan Syndrome or is enough being done to include the older workforce?

SideBySide_CharlotteModerator:
Charlotte Wilkinson, Co-founder, Side by Side, Singapore

LOreal_Melanie MasrielPanellist:
Melanie Masriel,
Communications, Public Affairs and Sustainability Director, L’Oréal,Indonesia

Panellist:
Ashish Shukul,
Director Communications and Branding, Schaeffler, APAC

Tinder_Papri DevPanellist:
Papri Dev,
Senior Director, Communications, Tinder, APAC

10.40am

Screen Break 

Theme: Communications Going Virtual

10.55am

Fireside Chat: Politics and PR: Campaigning in the time of social distancing and the power of owned media

  • The power of owned media and not just relying in traditional mainstream media
  • How social distancing impacted political campaigning
  • Taking control of your narrative through owned media

MARKETING-JaniceModerator:
Janice Tan,
Senior Journalist, MARKETING-INTERACTIVE

SW-Jose RaymondPanellist:
Jose Raymond,
Chairman, Singapore People’s Party

 

11.35am

Panel Discussion: Ethics and Transparency: Conveying information through trusted and ethical communication method

  • Building brand likeability by responding appropriately to criticism and complaints
  • Monitoring feedback of clients to better design practical responses
  • Raising brand visibility by looking into effective communication management of a modern-day crisis

Moderator:
Peter de Kretser, Co-Founder & Chief Executive Officer, GO Communications, SEA

DHL_Eileen ChongPanellist:
Eileene Chong, Head of Corporate Communications, Sustainability & Brand, DHL, Malaysia

Panellist:
Dan Mejia, Head of Communications & Press, H&M, Philippines

Panellist:
Khrisma Fitriasari, Head of Corporate Communication & Government Affairs, Mondelez Indonesia

12.15pm

Screen Break 

Theme: Cancel Culture

12.30pm

Open Grill: Uncomfortable conversations

We speak to 2 influencers on their mental health, rebound strategy and client relationships post controversy. In this 20-minute session we instigate them on what led to them to their controversial actions and lessons they’ve learnt.

@xiaxue_XiaxueSession 1:
Xiaxue, Social Media Influencer, @xiaxue

This year, ahead of the General Election in Singapore, Xiaxue, was thrusted into the spotlight for comments she made as early as 2010 about migrant workers and transgendered individuals. Netizens reached out to brands that worked with Xiaxue asking them to “reconsider” future partnerships with her and hold her accountable. Months after the incident, we check back with Cheng on her experience being “cancelled”, being distanced from clients, regaining back her image and reputation.

preetipls_Preeti Nair

Session 2:
Preeti Nair,
Comedian & Social Media Influencer, @preetipls

In 2019, the Singapore Police Force stepped in to investigate a race-related online video created by local YouTube star Preeti Nair (better known as Preetipls) and her brother musician Subhas Nair. The video created was in response to a “brownface” ad making rounds in Singapore. The two were given conditional warning over content which was deemed in clear contravention of the Singapore Penal Code. Over a year later, we speak to Preeti on how she had to balance between keeping her edge, authenticity and yet remain careful on the content she now creates. We discuss the challenges she faced post the incident.

1.20pm

Closing remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

1.30pm

End of conference