Gemma Calvert

Neuroscientist and Professor of Neuromarketing, Nanyang Business School, NTU

Gemma is one of the foremost pioneers of Neuromarketing. A world-renowned Neuroscientist and specialist in the application of brain science to business, Gemma is an academic, consultant, speaker and entrepreneur.

She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist.

Gemma is currently a Professor of Neuromarketing at the Nanyang Business School, NTU in Singapore and Director for Neuroscience at Split Second Research Limited which she co-founded in 2016 together with Dr Eamon Fulcher and Geraldine Trufil. The company is based in the UK and has offices in the Philippines, Singapore and Brazil. She was the former Director for R&D at the Institute of Asian Consumer Insight which was set up by Singapore’s Economic Development Board in 2012 and held this post from 2014-2018. Gemma also undertakes consultancy projects and works closely with many multinationals and government agencies on consumer neuroscience and market research.