DEFINING PR ROI AND MEASURING PR PERFORMANCE:

Speakers Fritz Quinn and Becky Cho share their thoughts

PR NEWS & INSIGHTS from MARKETING-INTERACTIVE

Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia.

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Analysis: Marketing 101 to surviving ‘cancel culture’

PR-lessons-from-NLBs-handling-of-book-with-dark-skinned-bully-with-oily-curls-w

PR lessons from NLB's handling of book with 'dark-skinned' bully with 'oily curls'

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Analysis: Update on Xiaxue's online furore and recovery tips for influencers

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Analysis: Will Facebook's numerous PR crises boil over or simmer down?

Cancel-culture-more-rampant-in-Asian-consumers-who-disagree-with-your-brand-values-w

Cancel culture more rampant in Asian consumers who disagree with your brand values

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Analysis: Is it time for Unilever to rethink brand names such as Fair & Lovely?

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Analysis: Grab CEO’s note on job cuts: Tear up your PR rulebook

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Analysis: Are your PR and social jobs essential?

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Analysis: PR professionals label former Miss Universe Malaysia apologies insincere

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PR consultation fees: Agency heads dish out their billing formula

Indonesian influencers apologise for unknowingly backing controversial job bill in campaign-w

Indonesian influencers apologise for unknowingly backing controversial job bill in campaign

Temasek to press FB on clamping hate speech as staff doxed on social-w

Temasek to press FB on clamping hate speech as staff doxed on social

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