PRoactive Workshop Series

PRoactive Workshop Series will present quick bite-sized learning with practical knowledge and actionable insights in just 60 minutes! Through this series, you will be taught techniques on the most important trends, tools and best practices to futureproof your PR and Communications skillset to thrive in 2021 and beyond.

11 December (Friday)

10am – 11am

Performance PR: How to use influencers to amplify your brand story

This workshop will allow participants to:

  • Learn how to categorise PR, social and content marketing with influencers differently
  • Discern how to think more openly about who to consider when identifying influencers in the age of “everyone’s a content creator”
  • Discover how to interpret critical measuring methods to demonstrate ROI to influencer marketing campaigns

Kiri Sinclair,
Founder & CEO, Sinclair, Hong Kong

11.30am – 12.30pm

Digital PR: What every PR Pro needs to know about SEO

This workshop will allow participants to:

  • Identify how SEO relates to communications and how to leverage Google for crisis response
  • Learn how to leverage and boost search rankings for press releases through credible content
  • Discover how to work with SEO teams to align communications efforts for greater success

Greg Jarboe,
President & Co-founder, SEO-PR

2.30pm – 3.30pm

The ROI of CSR: Measuring the effectiveness of CSR and purpose-driven programs

This workshop will allow participants to:

  • Construct an accurate and measurable CSR programme that aligns their contributions to the specific business goal
  • Examine relevant PR and communications tactics to measure and ensure the tactics are stakeholder-appropriate
  • Learn about various methods and tools to use to measure your CSR/outreach programmes

Gillian Pearl, Chief Executive Officer, Pearl Consulting, Australia


4pm – 5pm

Brand communications storytelling: Identify the right social media channels

  • Planning your content and identifying the channels to reach your audience.
  • Navigating the unique features of stories on Facebook, Instagram, LinkedIn, YouTube, TikTok
  • Explore some of the successful storytelling case studies for each platform

Cooler Insights-Walter LimTrainer:
Walter Lim,
Founder & Chief Content Strategist, Cooler Insights