Speaker’s Profile

Lisa Noraz

Marketing, Data, Digital & Transformation Leader 

Decathlon Hong Kong

Lisa Noraz started her career at Amazon France, as a site merchandiser after graduating in international marketing and discovering the power of eCommerce. She quickly took up more responsibilities across categories such as traffic and logistics and started leading a team focused on trade marketing.

After five years in Paris, her passion for eCommerce and discovering new cultures led her to India to take up the role of building and leading the site management team and launching the Amazon India website. In two years, she played a key role in the launch and operations of amazon.in, building a team of 21 site merchandisers. She then moved to digital product management, working with tech teams to enhance the Amazon online experience for India.

After moving to Hong Kong in 2017, she joined Decathlon, leading the marketing, eCommerce, data, experience and tech teams, and designing the omni-commerce transformation of the sports retail company.

She is an active mother of three, obsessed with eCommerce and the customer experience, and is passionate about yoga and sailing.

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