{"id":7699,"date":"2026-04-07T14:45:58","date_gmt":"2026-04-07T06:45:58","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/ttd-hk\/?page_id=7699"},"modified":"2026-04-29T07:24:00","modified_gmt":"2026-04-28T23:24:00","slug":"the-precision-blueprint-strategies-for-targeting-hong-kongs-high-value-segments","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/ttd-hk\/","title":{"rendered":"THE FUTURE GROWTH FORMULA Unlocking high-value consumer segments"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/TTD26-28May_BG-Image-scaled.jpg” locked=”off” global_colors_info=”{}”][et_pb_row disabled_on=”on|off|off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/TTD26-28May_Text.png” title_text=”TTD26-28May KV_MOBILE” src_tablet=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/TTD26-28May_Text.png” src_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” max_width=”80%” module_alignment=”left” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/tr-bg.png” background_size=”contain” background_repeat=”repeat-x” width=”100vw” max_width=”100vw” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/text-details.png” title_text=”text-details” align=”center” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” width=”1400px” max_width=”80%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|on|on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/TTD26-28May-KV_MOBILE.jpg” title_text=”TTD26-28May KV_MOBILE” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”color5-box” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc3ODUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”RSVP NOW” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” transform_scale=”96%|96%” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

About:<\/h3>\n

Many advertisers in Hong Kong are looking to drive growth with new segments such as high-net-worth, emerging affluent, and crossborder consumers, and more. But in reality, most are still relying on the same old playbook: linear TV plus social and search.<\/p>\n

As Hong Kong\u2019s next wave of growth increasingly depends on new and evolving consumer segments, the brands that fail to capture them will be left behind. High value segments such as high net worth individuals and cross-border consumers exhibit distinct behaviours, preferences and media habits. Winning with these audiences requires moving beyond legacy marketing playbooks.<\/p>\n

That mix is great for broad reach and lower funnel capture, but it doesn’t effectively find, reach or nurture these newer, more complex segments. How can brands move beyond a massive reach model mindset and unlock true growth?<\/p>\n

Join us for an exclusive half-day event designed for Hong Kong’s forward-thinking marketing community. We will explore how brands can orchestrate one full funnel journey (brand + performance together) across CTV, video, display, and more, with proper frequency and sequencing.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Join us if you want to” module_class=” bg-white box-img blurb-version-1 ” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Join us if you want to:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” module_class=”blurbs-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Discover practical strategies for new precision – using 1P data and rich signals to build value-based segments, not just broad groups.” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/5.png” admin_label=”Discover practical strategies for new precision – using 1P data and rich signals to build value-based segments, not just broad groups.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Learn how to target high-value audiences and design optimal experiences across their consumer journeys to drive better business outcomes.” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/6.png” admin_label=”Learn how to target high-value audiences and design optimal experiences across their consumer journeys to drive better business outcomes.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Gain insights from marketing leaders on how to measure performance with diverse audience profiles and behaviours down the funnel and across media platforms.” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/7.png” admin_label=”Gain insights from marketing leaders on how to measure performance with diverse audience profiles and behaviours down the funnel and across media platforms.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Connect with Hong Kong\u2019s senior marketing decision-makers across banking, insurance, fintech, travel, hospitality, and other key sectors.” image=”https:\/\/conferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/8.png” admin_label=”Connect with Hong Kong\u2019s senior marketing decision-makers across banking, insurance, fintech, travel, hospitality, and other key sectors.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This is an essential event for marketers looking to stay ahead in the dynamic world of customer engagement. Don\u2019t miss out \u2013 reserve your complimentary seat today!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Speakers” module_id=”speakers” module_class=”color1-box box-img ” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Speakers<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” module_alignment=”center” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Annie Chan” position=”Managing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Annie-Chan_img.jpg” disabled_on=”off|off|off” admin_label=”Annie Chan – Ipsos in Hong Kong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4MDQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ipsos Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wee Lee Loh” position=”Group Chief Digital and yuu Rewards Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Wee-Lee-Loh_portrait.jpeg” disabled_on=”off|off|off” admin_label=”Wee Lee Loh” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4MTAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

DFI Retail Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joe Yu” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Photo-Joe-Yu-img.jpg” disabled_on=”off|off|off” admin_label=”Futu Securities” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4MTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Futu Securities<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” module_alignment=”center” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karen Wong” position=”Deputy Editor \u2013 North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Karen-Wong_mi.jpg” disabled_on=”off|off|off” admin_label=”Karen Wong – MARKETING-INTERACTIVE” _builder_version=”4.27.0″ link_option_url_new_window=”on” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Soren Beaulieu” position=”Regional Content & Strategy Director” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Soren_img.jpg” disabled_on=”off|off|off” admin_label=”Soren Beaulieu – MARKETING-INTERACTIVE” _builder_version=”4.27.0″ link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”AGENDA” module_class=”color3-box” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

AGENDA<\/h3>\n

28 May 2026 <\/strong>
14:00pm \u2013 17:00pm HKT<\/p>\n

Venue: Sheraton Hong Kong Hotel & Towers (Tsim Sha Tsui)<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda” module_id=”agenda” module_class=”bg-white box-img ” _builder_version=”4.16″ background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_countdown_timer date_time=”2026-05-28 14:00″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color=”off” global_colors_info=”{}”][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]14:00<\/strong>[\/et_pb_text][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]14:30<\/strong>[\/et_pb_text][et_pb_text admin_label=”Opening & Welcome Remarks” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||2px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening & Welcome Remarks<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Karen Wong” position=”Deputy Editor – North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Karen-Wong_mi.jpg” disabled_on=”off|off|off” admin_label=”Soren Beaulieu – MARKETING-INTERACTIVE” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:35″ module_class=”time” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

14:35<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Beyond the Demographics” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Beyond the Demographics<\/h4>\n

Trends and Challenges in Engaging New Growth Segments<\/em><\/p>\n

Brands already know who their growth targets are, but how do you successfully reach them? Dive into the evolving trends shaping the consumer journeys of HNW individuals, emerging affluent and cross-border travellers. This session will focus on the specific challenges of capturing the attention of these high-value segments, detailing why a traditional media mix is no longer sufficient and how to build a modern, effective playbook for engagement.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Annie Chan” position=”Managing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/ttd-hk\/wp-content\/uploads\/sites\/38\/2026\/04\/Annie-Chan_img.jpg” disabled_on=”off|off|off” admin_label=”Annie Chan – Ipsos in Hong Kong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4MDQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ipsos Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:55″ module_class=”time” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

14:55<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Engaging the High-Value Consumer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Engaging the High-Value Consumer<\/h4>\n

The Brand Perspective<\/em><\/p>\n

Hear firsthand from a leading brand as they unpack their journey to successfully capture the attention of high-value growth segments. This practical case study will reveal the real-world challenges faced in moving beyond traditional media mixes, the strategies deployed to authentically connect with these elusive audiences, and the actionable business outcomes gained from their modern media approach.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:10″ module_class=”time” _builder_version=”4.27.0″ global_colors_info=”{}”]15:10<\/strong>[\/et_pb_text][et_pb_text admin_label=”Activating the Omnichannel Playbook:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Activating the Omnichannel Playbook:<\/h4>\n

Mastering Precision, Reach, and Control<\/em><\/p>\n

Discover how leading brands are constructing high-value audience segments by unlocking the power of owned customer data and enriching it with robust market signals. This practical keynote explores effective strategies for engaging target consumers across Connected TV, display, and digital audio formats, all while maintaining optimal cross-channel frequency. This session also explores how to measure the true impact of your campaigns across the full marketing funnel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:30″ module_class=”time” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

15:30<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Networking Break ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking Break <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:40″ module_class=”time” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

15:40<\/strong><\/p>\n

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(Panel Discussion)<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”From Clicks to Conversions” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||2px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

From Clicks to Conversions<\/h4>\n

Orchestrating the Full Funnel <\/em><\/p>\n

A practical discussion focusing on how forward-thinking marketing leaders successfully orchestrate a data-driven, full-funnel journey. Moving beyond creative execution, our panellists will share real-world examples of how to effectively target and engage new versus existing segments across multiple channels. To ensure the discussion tackles your immediate hurdles, this session is designed as a dynamic exchange\u2014featuring live polling and real-time Q&A to help you build a more effective, programmatic playbook.<\/p>\n

Our panel will discuss:<\/p>\n