Agenda
In today’s world where data determine the make-up of a brand, we should go back to the fundamental question of why your brand exists and what is your brand purpose.
- What makes a brand modern and powerful?
- Essential attributes to a purpose-led brand.
- The myths of authenticity.
We are living in a world overwhelmed with ideas. Somewhere, right now, an entrepreneur is carrying an idea that could change the world.
- How to build a brand from scratch?
- The power of visual branding.
- Branding strategies for small businesses.
In Hong Kong, we see more and more products featuring the eco-label, and more and more brands integrating sustainability as part of their core values. Is sustainability the future for brands or just a romantic notion?
- Is consumer in Hong Kong ready to embrace sustainable consumption?
- Can sustainability and profitability co-exist?
- Why sustainability matters to brands?
COVID-19 has changed consumers’ attitudes towards brands, elevated the social impact of brands, and has brought a wide range of challenges to brands.
- What role branding plays in the new normal?
- Brands and corporate social responsibility during a pandemic.
- How can brands use their influence and transform into positive action?
Your brands are the bond between your business and your consumer, and now more than ever, your brand messages need to be personalized, accountable and consumer-driven. If you want to win long-term customers, bonding dictates the fate of your business.
- The power of emotions.
- How to create an emotional bond with customers you’ve not yet met?
- What do brands need to consider when developing their voice?