Speaker’s Profile

“In the Name of Beauty for our customers
In the Name of Beauty for our creations
In the Name of Beauty for the planet”
Bates Siu
Marketing Director, Hong Kong and Macau
Guerlain
Bates Siu is the Marketing Director for Hong Kong and Macau at Guerlain, a leading luxury perfumes and cosmetics company. She has led her teams to achieve remarkable success in a number of projects.
Siu, who has noteworthy experience in business development and the marketing industry, has become an expert in online marketing. She has gained distinctive insights on building the company’s brand on social networks by getting the best out of different celebrities, influencers and trendsetters on online platforms throughout her life at Guerlain.
Her capability in creating and carrying out valuable marketing initiatives and strategies for Guerlain makes her an outstanding pioneer in the industry. By having her as the bellwether of diverse teams, Guerlain has accomplished impressive business goals over the years and become a noticeable brand on social media.