Speaker’s Profile
“Brand building is not about buying (air) time. Now essentially, it’s about spending time with your customers.”
Kevin Huang
Head of Birdie
Birdie
Kevin Huang was appointed Head of Birdie in March 2019. He is responsible for the overall development and growth of the business. He has been leading Birdie as a digital-only mobile operator targeting Millennials, with an emphasis on innovative products and community features, such as the embedded Travel Day Pass, Data P2P, “Birdie Farm” Mobile Game, Member-Get-Member Rewards Programme, Birdie Friday, and more.
Huang is a leader in the digital industry. He has been instrumental in driving the adoption of digital advertising on a network basis, data-driven marketing, mobile advertising and mobile rich media in Asia. He is the founding board member of the Hong Kong chapter of the Interactive Advertising Bureau.
In addition, he is an award-winning entrepreneur having won numerous business awards. Before joining Birdie, he was the Co-Founder and Chief Executive Officer of Pixels, a leading digital advertising technology company headquartered in Hong Kong, a position he held for 17 years. He has also served in various roles at digital companies such as DoubleClick and 247 Media Asia (china.com corporation).