Speaker’s Profile
“You can build a brand by throwing money at it, but it takes much more to make it last over time.“
Peter Larko
Director of Marketing and Public Relations
Mercedes-Benz Hong Kong
Peter Larko is the Director of Marketing and Public Relations at Mercedes-Benz Hong Kong, overseeing communication activities for the Mercedes-Benz, AMG, Maybach, and smart brands and products, across several business units, including passenger cars, vans, buses and trucks.
Having held positions with FMCG companies in various markets as well as at the Foreign Ministry of his native country Sweden, he recently joined the Hong Kong organisation after several years at Mercedes-Benz China where he served as Head of Strategy and Campaign Steering.