Kantar BrandZ 2023: Most Valuable South East Asian Brands

SE_Asia_Logo_2023_RGB_Option_1_White

Wednesday, 12 July 2023
National Gallery Singapore
2:30pm-5:00pm (GMT+8 / SGT)

WHO MADE THE TOP 30?

ABOUT THE EVENT

Don’t miss the launch of the inaugural Southeast Asia report as we unveil the most valuable brands of the year and extensive analysis on the highest-performing brands across 7 categories and six markets.

Our brand experts will share extensive analysis on growth trends and brand-building successes of the strongest performers in Southeast Asia.

Revealing the Top 30 most valuable Southeast Asian brands for the first time, the launch will be held live in Singapore, and broadcast in real time to audiences across the region.

WHY NOW

At a time of rising inflation and a turbulent economy in Asia, brands must prove that they offer true value and relevance. Be the first to find out the opportunities to use marketing to your advantage and build a strong brand. Hear the evidence for investing in strategies that differentiate, protect value, advance sustainability credentials and connect more closely with customers.

WHY ATTEND

Exclusive insights into the most valuable brands in Southeast Asia –
Stay ahead of the competition with the latest brand-building strategies
Networking opportunities with industry professionals and experts
Valuable market insights and understanding of consumer behaviors
Actionable marketing strategies to differentiate, protect value, and connect with customers

Speakers

Sulin Lau

Sulin Lau

Regional Head of Marketing and Brand

Grab

Gerald Yeo

Gerald Yeo

Marketing Director

Heineken

Swarnim Bharadwaj

Swarnim Bharadwaj

Senior Global Marketing Director

Unilever

Viony Handojo

Viony Handojo

Measurement Partner

TikTok

Armand Wahyudi Hartono

Armand Wahyudi Hartono

Deputy President Director

Bank Central Asia (BCA)

Cheong Tai Leung

Cheong Tai Leung

Chief Executive Officer, APAC

Kantar

Katie McClintock

Katie McClintock

Managing Director, Southeast Asia

Kantar

Jane Ng

Jane Ng

General Manager, Singapore

Kantar

Anne Rayner

Anne Rayner

Chief Solutions Officer

Kantar

Soren Beaulieu

Soren Beaulieu

Regional Content & Strategy Director

MARKETING-INTERACTIVE

AGENDA

Wednesday, 12 July 2023
2:30pm-5:00pm (GMT+8 / SGT)

Day(s)

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Hour(s)

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Minute(s)

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Second(s)

3.00PM

Welcome & Keynote

What makes a strong brand in Southeast Asia?

Katie McClintock

Katie McClintock

Managing Director, Southeast Asia

Kantar

Value imperative of building powerful brands

Jane Ng

Jane Ng

General Manager, Singapore

Kantar

The secrets behind one of the strongest brands in Southeast Asia

Sulin Lau

Sulin Lau

Regional Head of Marketing and Brand

Grab

3.45PM

Winners

Revealing the BrandZ Most Valuable Brands in Southeast Asia

Cheong Tai Leung

Cheong Tai Leung

Chief Executive Officer, APAC

Kantar

4.15PM

Panel

Learn from the best: brand building success stories from regional brand builders

Armand Wahyudi Hartono

Armand Wahyudi Hartono

Deputy President Director

Bank Central Asia (BCA)

Gerald Yeo

Gerald Yeo

Marketing Director

Heineken

Viony Handojo

Viony Handojo

Measurement Partner

TikTok

Swarnim Bharadwaj

Swarnim Bharadwaj

Senior Global Marketing Director

Unilever

Anne Rayner

Anne Rayner

Chief Solutions Officer

Kantar

5.00PM

Drinks & Canapés

Networking until 6.00PM

Photo_Sulin Lau Grab

Sulin Lau

Regional Head of Marketing and Brand

Grab

Sulin Lau is the Regional Head of Marketing and Brand at Grab

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of wandering the world as a journalist — but fate intervened, and she ended up in marketing instead. She went on to lead brand strategy teams at BBDO and DDB, and later led marketing and e-commerce teams for 2 telcos.

Before Grab, Sulin was the SEA Head of Agency Partnerships at Facebook, helping media and creative agencies make the most of Facebook and Instagram to build brands. At Grab she oversees the superapp’s brand globally and leads B2C and B2B marketing across all countries.

After hours, Sulin enjoys exploring Singapore’s obscure bookshops and colorful fringes while being a foster mom to rescued strays.

Gerald Yeo_Heineken

Gerald Yeo

Marketing Director

Heineken

Gerald currently serves as the Marketing Director for Asia Pacific Breweries, part of the Heineken Company.

Back to Singapore since late 2021, he has spent the larger part of his career at Heineken leading Marketing across Vietnam (Hanoi) and Laos and gained a passionate for not just Marketing strategy, but building high performing commercially focused teams. Prior to Heineken, Gerald was part of the McDonalds Regional team focused on Family Marketing and Partnerships.

Out of work, he is an avid reader and a keen mountain biking enthusiast whilst focusing on his family who are his North Stars.

Swarnim Bharadwaj

Swarnim Bharadwaj

Senior Global Marketing Director

Unilever

Swarnim has more than 15 years of experience at Unilever, building and managing large global businesses based on a deep understanding of consumers and the ability to translate those insights into successful products, communication and business strategy.

Over his career, he’s led a wide array of marketing and business roles covering P&L management, product innovation, communication development, media planning and marketing strategy; have worked on multiple $1B brands and diverse markets including India, China, USA, Europe, Middle East and SEA. Currently focused on cutting edge marketing trends in the areas of purpose led brands, sustainable innovation and precision data-driven marketing. He’s also passionate about building inclusive, high-performance teams.

In addition to his professional achievements, Swarnim is an avid traveller, current affairs, history and fitness enthusiast.

Bp AH_Batik

Armand Wahyudi Hartono

Deputy President Director

Bank Central Asia (BCA)

Armand Wahyudi Hartono is the Deputy President Director at BCA since 2016 after previously serving as a Director from 2009. Mr. Hartono provides general supervision to Regional Network and Branch Director, Consumer Banking Director, and Commercial SME Banking Director as well as responsible for a number of operational units which include the Contact Centers & Digital Services, E-Channel & Settlement Services, and International Banking Services.

Mr. Hartono has also served as the Head of Regional Planning and Development from 2004 to 2009. Prior to joining BCA, Mr. Hartono held various executive positions at PT Djarum from 1998 to 2004, including Finance Director, Deputy Director for Purchasing and Head of Human Resources. Mr. Hartono began his career as an analyst at JP Morgan Singapore in 1997-1998.

Mr. Hartono graduated from University of California, San Diego in 1996 and earns his Master of Science in Engineering Economic-System and Operation Research from Stanford University, United States in 1997.

Cheong Tai Leung-img

Cheong Tai Leung

Chief Executive Officer, APAC

Kantar

Cheong Tai brings over 20 years of international leadership and business management experience across emerging, developing markets, and Asia Pacific. She brings her digital transformation experience to bear as CEO, accelerating Kantar APAC’s use of technology and AI to shape the brands of tomorrow.

Cheong Tai knows what it takes to drive growth in the Insights industry, having been Regional President for GfK’s Asia Pacific business and prior to that, Regional President at Nielsen, responsible for the regions Asia Pacific, Middle East, Africa and Singapore. Cheong Tai previously held leadership positions in technology, manufacturing, logistics, professional services and business process improvement at global corporations including General Electric (GE) and Hewlett Packard.

She has lived in Hong Kong, USA, Paris, China and currently living in Singapore, and is married with 2 children and a dog. Cheong Tai and her family enjoy traveling on vacation, and when in Singapore she relaxes with yoga and running.

Jane Ng

Jane Ng

General Manager, Singapore

Kantar

Jane is General Manager for the Insights Division at Kantar in Singapore

Fresh out of university, Jane discovered the world of brands in a focus group discussion and never looked back since. With nearly 20 years of expertise, she is an experienced data and insights leader with a passion for inspiring growth in brands and people.

Jane is an expert at building great global brands and iconic local jewels. She is passionate about purposeful brand building and has extensive program design, analytical and advisory experience building meaningfully different brands across Southeast Asia.
At Kantar in Singapore and Philippines, she has successfully collaborated with clients across diverse industries, playing a pivotal role in building valuable brands. During a two-year tenure at The Coca-Cola Company she partnered with brand and commercial teams to drive business growth for their most iconic brands.

Off work, Jane is an outdoor enthusiast who enjoys hiking. She is also a converted-cat-lover and dreams of travelling to Antarctica one day.

Anne Rayner-img

Anne Rayner

Chief Solutions Officer

Kantar

Anne Rayner is Chief Solutions Officer for the Insights Division at Kantar in APAC

Having lived and worked in Sydney and Hong Kong, Anne is currently based in Singapore, and is delighted to be back in Asia to indulge her love of great Asian food and travel! She has had a diverse career spanning over 20 years with Kantar, having worked across global, regional, and country roles, and across both brand & communication expertise as well as business leadership roles.

As Chief Solutions Officer, Anne works with a regional team of talented experts spanning Kantar’s offer, dedicated to scaling the best expertise of Kantar across APAC. She previously was Managing Director for Kantar Malaysia, Cambodia, and Myanmar, and steered these businesses through transformation as well as through Covid. She relishes the opportunity to work with diverse and talented leaders across markets to bring out the best in them individually and as a leadership team.

Anne also leads Inclusion & Diversity for Kantar APAC, and as much as she enjoys speaking at conferences and events, she really is passionate about making a difference in the lived experience of our employees at Kantar through the amazing work our local I&D steercos do.

Soren

Soren Beaulieu

Regional Content & Strategy Director

MARKETING-INTERACTIVE

Soren Beaulieu currently serves as the Regional Content & Strategy Director at Lighthouse Independent Media, the publisher of MARKETING-INTERACTIVE, Human Resources Online and iTnews Asia.

With more than 15 years of experience, Soren’s role and responsibilities span across content, media, commercial and event production. He overseas more than 20 awards programmes in APAC and Southeast Asia, and leads Lighthouse’s custom business arm, where he has delivered tailored solutions for several clients including Adobe, BBC, CNN, IBM, Quora, Oracle, Salesforce, Samsung, Shutterstock and Twitter, to name a few.

Soren holds a Master’s degree in the social sciences from the University of Chicago. Being a father of four has caused him to take a keen interest in the science of longevity, which has instilled a love of sleeping early, exercising daily, eating simply and fasting intermittently.