CMO Summit 2022:
Future of Digital Marketing

Tuesday, 22 November 2022
Hong Kong Island Shangri-la Hotel
1:30pm-4:30pm (GMT+8 / HKT)

Content Partners

About the Summit:

The CMO Summit 2022 is the definitive platform for CMOs and digital marketing leaders from local, regional and global brands to share their experiences and insights into today’s most pressing marketing challenges. Featuring hot-off-the-press research findings, the Summit will be held live in HK, and broadcast in real time to audiences across the region.

WHY NOW

With recession looming, companies are facing cost pressures and looking for ways to curb risk. Historically, this has put marketing budgets under threat. Combine this with the demise of third-party cookies and constantly evolving consumer data privacy policies, and marketers need a solid game plan for delivering winning strategies and innovative solutions.

WHY ATTEND

Key findings from the most recent CMO Study
Vital insights from leading brands and experts
Future-proofing marketing and brand-building strategies
Thought provoking presentations and panel discussions
Fresh thinking based on the latest research
Benchmark and be ready for 2023 and beyond

WHO SHOULD ATTEND

CMOs / CXOs
VPs / Heads / Directors
Senior Managers / Managers Of – Marketing / Digital / Social
Omnichannel / CRM / CX – Analytics / Insights / Market Research

CMO Summit 2022

Speakers

Edward Bell

General Manager, Brand, Insights and Marketing Communications

Cathay Pacific

Adrian Tan

Senior Vice President, Head of Digital Acquisition and MarTech

DBS Bank (Hong Kong)

Joshua Grant

Director of Analytics and Innovative Solutions

Dentsu Inc.

Barrett Bingley

Head of Business Development, Multilaterals and International Development, APAC

Economist Impact

Jason Spencer

Managing Director, Kantar Hong Kong

Kantar

Frederic Jouve

Managing Director, APAC

LiveRamp

Heidi Yao

Director, Head of Marketing, IT & Mobile

Samsung Electronics

Amanda Woolverton

Head of Marketing, North Asia

The Trade Desk

Benson Ho

Senior Vice President of North Asia

The Trade Desk

Chris Ngan

GM, Hong Kong and Taiwan

The Trade Desk

Samantha Jacobson

Chief Strategy Officer and Executive Vice President

The Trade Desk

Simon Morgan

VP, Client Development, Asia Pacific

The Trade Desk

Kei Majima

GM of Japan

The Trade Desk

AGENDA

Tuesday, 22 November 2022
1:30 pm – 4:30 pm

1:00-1:30pm

Registration

1:30-1:35pm

Opening Remarks

Amanda Woolverton

Head of Marketing, North Asia

The Trade Desk

1:35-2:00pm

Key findings of CMO study

Digital marketing is rapidly changing alongside technological advancements and consumer needs. While change is the only constant, as cliché as it sounds, Chief Marketing Officers (CMOs) are reacting differently to these changes – some excited, while others are nervous and view it as a challenge. Join this session to download key insights from Kantar’s CMO Study based on 287 North Asia CMOs.

Jason Spencer

Managing Director, Kantar Hong Kong

Kantar

2:00-2:15pm

The Future of Privacy and Identity

Though technical innovations have bolstered enterprises’ digital transformation, they come with vulnerabilities in security that can affect customers’ trust in brands. Furthermore, the death of the cookie and constant developments in ad-blocker technology are challenging brands to think of new ways to profile, connect and engage with customers, while protecting their data.

Samantha Jacobson

Chief Strategy Officer and Executive Vice President

The Trade Desk

2:15–2:25pm

The privacy opportunity for advertisers

Marketers are investing in new ways to collect and connect first-party data so they can build stronger relationships with customers and drive personalised engagement. The new digital landscape with consumer consent at its core is opening new doors for advertisers to offer a better consumer experience, increase performance and regain control over walled gardens.

Frederic Jouve

Managing Director, APAC

LiveRamp

2:25–2:55pm

PAnel: PRIVACY 2.0

It is a new era of consumer trends, fuelled by hyper-digitisation and online adoption due to the impacts of the global pandemic. Considerations around consumer privacy have elevated alongside this trend to the point privacy is now a geo-political, regulatory and business issue reaching far beyond the marketing realm. In this special fireside chat, find out what some of today’s leading practitioners are doing to help marketers avoid the pitfalls, and realise the upsides, of a privacy-focused world.

Panellists:

Frederic Jouve

Managing Director, APAC

LiveRamp

Benson Ho

Senior Vice President of North Asia

The Trade Desk

Kei Majima

GM of Japan

The Trade Desk

Moderator:

Barrett Bingley

Head of Business Development, Multilaterals and International Development, APAC

Economist Impact

2:55-3:15pm

Omnichannel winning strategy and measurement for success

Enterprises that limit their outreach miss out on building brand awareness and creating optimal audience experiences. How are brands optimising for this new era of omnichannel marketing, and what metrics framework should they be thinking about to yield maximum results?

Adrian Tan

Senior Vice President, Head of Digital Acquisition and MarTech

DBS Bank (Hong Kong)

3:15-3:35pm

NETWORKING BREAK

3:35-3:55pm

Where does brand building fit in the data-driven world?

Branding is critical especially during times of uncertainty when people are more risk averse. By aligning a holistic, data-driven brand building strategy with customer-centric product development, enterprises are securing their place in the economy of the future.

Simon Morgan

VP, Client Development, Asia Pacific

The Trade Desk

3:55-4:30pm

Panel: Building brands to increase revenue in short and long term

What are the key ingredients of a successful brand? With a market increasingly saturated with similar products and services, enterprises must develop their credibility, value proposition and customer base. This panel will discuss how enterprises can build global brands that empower their campaigns’ scale and performance.

Panellists: